Controlled deferrals of marketing action in sequential workflows
AssigneeInternational Business Machines Corporation
InventorsHerbert Scott McFaddin, Chandrasekhar Narayanaswami
Life of this patent
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Abstract
A computer system includes a memory having computer readable instructions and a processor for executing the computer readable instructions. The computer readable instructions control the processor to determine an active workflow initiated by a user. The active workflow includes a plurality of individual workflow stages that are sequentially presented to the user to complete a task. The processor further receives a user input requesting execution of a deferrable marketing action located at a current workflow stage of the active workflow, and controls the deferrable marketing action in response to the user input so as to delay execution of the deferrable marketing action.
Claims20
A computer system comprising:
- a memory having computer readable instructions;
- and
- a processor for executing the computer readable instructions, the computer readable instructions controlling the processors to perform operations comprising:
- determining an active workflow initiated by a user, the active workflow including a plurality of individual workflow stages that are sequentially presented to the user to complete a task;
- receiving a user input requesting execution of a deferrable marketing action located at a current workflow stage of the active workflow;
- and
- controlling the deferrable marketing action in response to the user input so as to delay execution of the deferrable marketing action,
- wherein delaying the execution comprises:
- sending the user an invitation to select a desired subsequent workflow stage following the current workflow stage at which to receive details of an advertisement associated with the deferrable marketing action;
- receiving a user input indicating the selected desired subsequent workflow stage;
- and
- delaying the execution of the marketing action until the user reaches the selected desired subsequent workflow stage.
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The computer system of claim 31, wherein controlling the deferrable marketing action includes displaying first advertisement details having a first value in response to receiving from the user a first selected desired subsequent workflow stage and displaying second advertisement details having a second value greater than the first value in response to receiving from the user a second selected desired subsequent workflow stage located downstream from the first selected desired workflow stage.
The computer system of claim 31, wherein controlling the deferrable marketing action includes displaying a confirmation message at the current workflow stage of the workflow indicating an awaiting deferrable marketing action at the selected desired subsequent workflow stage.
A computer-implemented method for controlling deferrals of marketing actions in a sequential workflow, the method comprising:
- determining an active workflow initiated by a user, the active workflow including a plurality of individual workflow stages that are sequentially presented to the user to complete a task;
- receiving a user input requesting execution of a deferrable marketing action located at a current workflow stage of the active workflow;
- and
- controlling the deferrable marketing action in response to the user input so as to delay execution of the deferrable marketing action,
- wherein delaying the execution comprises:
- sending the user an invitation to select a desired subsequent workflow stage following the current workflow stage at which to receive details of an advertisement associated with the deferrable marketing action;
- receiving a user input indicating the selected desired subsequent workflow stage;
- and
- delaying the execution of the marketing action until the user reaches the selected desired subsequent workflow stage.
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A computer program product to control a computing system to control deferrals of marketing actions in a sequential workflow, the computer program product comprising a computer readable storage medium having program instructions embodied therewith, the program instructions executable by an electronic computer processor to control the processor to perform operations comprising:
- determining an active workflow initiated by a user, the active workflow including a plurality of individual workflow stages that are sequentially presented to the user to complete a task;
- receiving a user input requesting execution of a deferrable marketing action located at a current workflow stage of the active workflow;
- and
- controlling the deferrable marketing action in response to the user input so as to delay execution of the deferrable marketing action
- wherein delaying the execution comprises:
- sending the user an invitation to select a desired subsequent workflow stage following the current workflow stage at which to receive details of an advertisement associated with the deferrable marketing action;
- receiving a user input indicating the selected desired subsequent workflow stage;
- and
- delaying the execution of the marketing action until the user reaches the selected desired subsequent workflow stage.
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Dependencies are inferred from the claim text.