System and method for real-time virtual application of makeup effects during live video streaming

A system comprising:

• a memory storing instructions;
• a processor coupled to the memory and configured by the instructions to at least:
• receive a request from a client device to initiate a communication session;
• cause a camera of the client device to capture a video of a user of the client device;
• obtain the video of the user;
• track a facial region of the user depicted in the video and display the tracked facial region in a first window;
• determine a target facial feature in the tracked facial region;
• display a target sub-region surrounding the target facial feature within the tracked facial region in a second window;
• perform virtual application of a selected cosmetic effect;
• and
• display the virtual application of the selected cosmetic effect in the first window and the second window.

A non-transitory computer-readable storage medium storing instructions to be implemented by an applicator device having a processor, wherein the instructions, when executed by the processor, cause the applicator device to at least:

• receive a request from a client device to initiate a communication session;
• cause a camera of the client device to capture a video of a user of the client device;
• obtain the video of the user;
• track a facial region of the user depicted in the video and display the tracked facial region in a first window;
• determine a target facial feature in the tracked facial region;
• display a target sub-region surrounding the target facial feature within the tracked facial region in a second window;
• perform virtual application of a selected cosmetic effect;
• and
• display the virtual application of the selected cosmetic effect in the first window and the second window.