Smoking substitute consumable, device and kit

A smoking substitute consumable insertable into a smoking substitute device in at least a first orientation and a second orientation, the consumable comprising:

• an electrical contact configured to interface with a corresponding electrical contact of the smoking substitute device, the electrical contact located at a contact end of the consumable;
• and
• at least one data contact region configured to interface with at least one corresponding data contact region of the smoking substitute device for data exchange, when the smoking substitute consumable is inserted into the smoking substitute device in either the first orientation or the second orientation, characterized in that the contact end of the consumable includes a recess defining an inner circumferential surface and wherein the at least one data contact region is either formed by, or located on, the inner circumferential surface.