System to track visitation metrics

A system comprising:

• a memory;
• and
• at least one hardware processor coupled to the memory and comprising instructions that causes the system to perform operations comprising:
• receiving, at a client device, an identification of a geo-fence;
• accessing a set of visitation metrics associated with the geo-fence based on the input that identifies the geo-fence;
• determining a number of client devices within the geo-fence over a period of time based on the visitation metrics, the visitation metrics comprising user attributes;
• receiving a selection of one or more user attributes from among the user attributes of the visitation metrics;
• and
• causing display of a presentation of the visitation metrics that correspond with the one or more user attributes.

A non-transitory machine-readable storage medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform operations comprising:

• receiving, at a client device, an identification of a geo-fence;
• accessing a set of visitation metrics associated with the geo-fence based on the input that identifies the geo-fence;
• determining a number of client devices within the geo-fence over a period of time based on the visitation metrics, the visitation metrics comprising user attributes;
• receiving a selection of one or more user attributes from among the user attributes of the visitation metrics;
• and
• causing display of a presentation of the visitation metrics that correspond with the one or more user attributes.