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US 2022/0103901 A1Published application
Customized commercial metrics and presentation via integrated virtual environment devices
AssigneeDISH Technologies L.L.C.
InventorChristofer Hardy
Life of this patent
Estimating the term…
Abstract
A method of providing customized commercial content to a user includes providing first commercial content to a user, determining, using an integrated virtual environment device, whether the user substantially viewed the first commercial content, and providing second commercial content to the user based on the first commercial content and whether the user substantially viewed the first commercial content.
Claims20
A method of providing commercial content to a user, comprising:
- providing the commercial content on a display device for viewing by the user wearing an integrated virtual environment device wherein the integrated virtual environment device is configured to monitor both the commercial content which is displayed and the user concurrently viewing the commercial content on the display device;
- capturing, by the integrated virtual environment device, a set of commercial content provided on the display device while the commercial content is viewed by the user on the display device;
- determining, by the integrated virtual environment device, whether the user has substantially viewed the set of commercial content which is captured on the display device;
- and
- in response to determining the set of substantially viewed commercial content by the integrated virtual environment device, processing, by a server in communication with the integrated virtual environment device, data about the set of substantially viewed commercial content for determining a viewing pattern for the user to determine a set of interests related to the commercial content and to provide related content to the user.
2 more elements
A system for providing customized commercial content to a user, comprising:
- a display device;
- and
- an integrated virtual environment device configured to wirelessly communicate connectivity to a server;
- wherein the display device is configured to provide commercial content for view by a user wearing the integrated virtual environment device wherein the integrated virtual environment device is configured to monitor both the commercial content which is displayed and the user concurrently viewing the commercial content on the display device;
- wherein the integrated virtual environment device is configured to capture a set of commercial content provided on the display device while the commercial content is viewed by the user on the display device;
- wherein the integrated virtual environment device is configured to determine whether the user has substantially viewed the set of commercial content which is captured on the display device;
- and
- wherein in response to determining the set of substantially viewed commercial content by the integrated virtual environment device, the integrated virtual environment device is configured to communicate wirelessly to the server, data about the set of substantially viewed commercial content wherein the server is configured to determine a viewing pattern for the user and based on the viewing patter to determine a set of interests related to content to provide to the user.
5 more elements
An integrated virtual environment device comprising:
- a wearable wireless structure;
- a processor integrated into the wearable structure;
- at least a first camera that provides a rear-facing camera view coupled to the wearable structure and the processor;
- wherein the at least first camera and the processor are configured to determine information about whether a user is actively viewing advertising content within a field of view of the user;
- and
- wherein the processor is configured to transmit the information about viewed advertising content to an external server that is connected to the wearable wireless structure.
3 more elements
Dependencies are inferred from the claim text.