Methods and apparatus to identify media

A consumer electronic device comprising:

• at least one memory;
• instructions in the apparatus;
• and
• processor circuitry to execute the instructions to:
• determine application identification information for an application executing on the consumer electronic device;
• determine a first watermark for the application identification information from a lookup table;
• determine media identification information for media to be output by the consumer electronic device;
• determine a second watermark for the media identification information from the lookup table;
• insert the first watermark in the media prior to output of the media by the consumer electronic device;
• and
• insert the second watermark in the media prior to the output of the media by the consumer electronic device.

An apparatus comprising:

• an identification generator to:
• present, via a display, a graphical enable button that, when selected, is to enable monitoring functionality implemented by a media presentation device, the monitoring functionality to monitor media presented by the media presentation device, the monitoring functionality to be disabled by default, the monitoring functionality installed in the media presentation device at a time of manufacture of the media presentation device;
• detect a first user input corresponding to selection of the graphical enable button;
• and
• in response to detection of the first user input:
• enable the monitoring functionality implemented by the media presentation device, the monitoring functionality including a watermark generator and a lookup table;
• transmit, via a network interface, information to a remote monitoring entity;
• receive, from the remote monitoring entity, updated identification information for updating the lookup table;
• a device interface to determine application identification information for a media presentation application executing on the media presentation device;
• an application interface to request media identification information for media from the media presentation application, the media identification information associated with media to be presented by the media presentation device;
• a data compiler to:
• determine a first watermark corresponding to application identification information from the lookup table;
• and
• determine a second watermark corresponding to the media identification information from the lookup table;
• and
• a watermark generator to insert the first watermark and the second watermark into the media to be presented by the media presentation device prior to an output of the media by the media presentation device.