Providing augmented reality-based makeup in a messaging system

A device comprising:

• a processor;
• and
• a memory storing instructions that, when executed by the processor, configure the processor to perform operations comprising:
• receiving, by a messaging application running on the device, a request to present augmented reality content in association with an image captured by a device camera, the image depicting a face of a user of the device;
• accessing, in response to receiving the request, an augmented reality content associated with applying makeup to the face, the augmented reality content being configured to generate a mesh for tracking plural regions of the face and to present available makeup products with respect to the plural regions;
• presenting the augmented reality content item, including the mesh, in association with the face depicted in the image;
• receiving user input selecting a region of the plural regions of the face;
• determining a set of available makeup products corresponding to the selected region;
• and
• updating presentation of the augmented reality content item based on the set of available makeup products.

A non-transitory computer-readable storage medium, the computer-readable storage medium including instructions that when executed by a computer, cause the computer to perform operations comprising:

• receiving, by a messaging application running on a device of a user, a request to present augmented reality content in association with an image captured by a device camera, the image depicting a face of the user;
• accessing, in response to receiving the request, an augmented reality content item associated with applying makeup to the face, the augmented reality content being configured to generate a mesh for tracking plural regions of the face and to present available makeup products with respect to the plural regions;
• present the augmented reality content item, including the mesh, in association with the face depicted in the image;
• receive user input selecting a region of the plural regions of the face;
• determine a set of available makeup products corresponding to the selected region;
• and
• update presentation of the augmented reality content item based on the set of available makeup products.