Providing augmented reality-based clothing in a messaging system

A device comprising:

• a processor;
• and
• a memory storing instructions that, when executed by the processor, configure the processor to perform operations comprising:
• receiving, by a messaging application running on the device, a request to present augmented reality content in association with an image captured by a. device camera, the image depicting a body part of a user of the device;
• accessing, in response to receiving the request, an augmented reality content item corresponding to an article of clothing for the body part, the augmented reality content being configured to track plural points of the body part and to generate a transform based on the plural points, the transform corresponding to the article of clothing and defining plural regions for the article of clothing;
• presenting the augmented reality content item, including the transform, in association with the body part depicted in the image;
• receiving user input selecting a region of the plural regions;
• determining a set of options corresponding to the selected region, the set of options for user customization of the article of clothing;
• and
• updating presentation of the augmented reality content item based on the set of options.

A non-transitory computer-readable storage medium, the computer-readable storage medium including instructions that when executed by a computer, cause the computer to:

• receive, by a messaging application running on a device of a user, a request to present augmented reality content in association with an image captured by a device camera, the image depicting a body part of the user;
• access, in response to receiving the request, an augmented reality content item corresponding to an article of clothing for the body part, the augmented reality content being configured to track plural points of the body part and to generate a transform based on the plural points, the transform corresponding to the article of clothing and defining plural regions for the article of clothing;
• present the augmented reality content item, including the transform, in association with the body part depicted in the image;
• receive user input selecting a region of the plural regions;
• determine a set of options corresponding to the selected region, the set of options for user customization of the article of clothing;
• and
• update presentation of the augmented reality content item based on the set of options.