Dynamic promotional layout management and distribution rules

A computerized method of brand engagement utilizing data on a mobile device, the computerized method comprising:

• creating one or more campaigns associated with one or more digital content processing functions;
• wherein each of the digital media content processing functions is associated with data;
• wherein the data is received from at least one of an output of a sensor of the mobile device and input into the mobile device from an end user, wherein the sensor is at least one of an accelerometer, a gyroscope, a light sensor, a temperature sensor, a heart rate monitor, a location determining module, a time-keeping module, a moisture sensor and an anemometer;
• wherein the output data from the sensor is collected without intervention from the end user;
• wherein the at least one of the digital media content processing functions is forwarded over the network to at least one of the plurality of mobile devices, based on a match between the data condition and the data of the at least one mobile device;
• wherein the digital content processing function is processed on an application on the at least one mobile device to create an output digital content;
• utilizing analytics relevant to quantifying campaign effectiveness for the one or more digital content processing functions;
• wherein the creating and utilizing are performed on a campaign management and monitoring system;
• wherein the digital content processing function comprises an overlay function for applying an overlay to the digital content;
• wherein the campaign management and monitoring system places end users in a competitive situation;
• wherein at least one of monetary and non-monetary rewards are granted by the management and monitoring system in response to end user behavior, and
• wherein the placing of end users in a competitive situation and the granting of rewards by the management and monitoring system is done for the benefit of the brand and to facilitate brand engagement.