Dynamic promotional layout management and distribution rules

A computerized method of brand promotion utilizing data on a mobile device, the computerized method comprising:

• creating one or more promotional campaigns associated with one or more digital content processing functions;
• wherein the one or more digital media content processing functions are applied to digital content;
• wherein each of the digital media content processing functions is associated with data;
• wherein the data is received from at least one of an output of a sensor of the mobile device and input into the mobile device from an end user, wherein the sensor is at least one of an accelerometer, a gyroscope, a light sensor, a temperature sensor, a heart rate monitor, a location determining module, a time-keeping module, a moisture sensor and an anemometer;
• wherein the at least one of the digital media content processing functions is forwarded over the network to at least one of the plurality of mobile devices, based on a match between the data condition and the data of the at least one mobile device;
• wherein the digital content processing function is processed on an application on the at least one mobile device to create an output digital content that includes the brand;
• wherein the digital content processing function comprises an overlay function for applying an overlay to the digital content;
• wherein, the content processing function is a branding function associated with at least one of a brand and an event;
• wherein a brand leverages end user generated content for the purpose of brand promotion;
• and
• utilizing analytics relevant to quantifying campaign effectiveness for the one or more digital content processing functions;
• wherein the creating and utilizing are performed on a campaign management and monitoring system, the campaign management and monitoring system comprises:
• at least one server having at least one hardware processor;
• at least one a database for storing the digital content processing functions;
• at least one monitoring module;
• and
• an administrative console for creation, configuration, management and monitoring of one or more promotional campaigns associated with one or more digital content processing functions.