US 2022/0101377 A1 · METHOD AND SYSTEM FOR DELIVERING REAL-TIME PERSONALIZATION ACROSS A DISTRIBUTED, MODULAR NETWORK ARCHITECTURE

Abstract

According to an embodiment of the present invention, an automated computer implemented method and system for providing targeted content in real-time comprises a web and application server that identifies one or more user interactions from a user on a website hosted by an entity; a processor that receives the one or more user interactions and converts the one or more user interactions into one or more real-time attributes; and an engine that identifies customized content for the user from a remote processor, adjusts the customized content based on the one or more real-time attributes, and generates an output comprising the customized content for display on the website for the user in real-time.

Claims16

Dependent claims

A system for providing targeted content in real-time, comprising:

a marketing platform that identifies marketing data for a customer;
an enterprise messaging broker that receives one or more messages from an external source that captures one or more actions from the customer;
a master data repository that receives the one or more messages and identifies a content for the customer in response to the marketing data and the one or more messages;
wherein the content has an associated indication of relevancy;
and
a router that forwards the content and the indication of relevancy to a local processing unit to be combined with one or more real-time attributes for the customer.

3 more elements

Dependencies are inferred from the claim text.

Facts

Application

17/643,325Filed 8 Dec 2021

Priority

31 Dec 2014

Published

31 Mar 2022

Term ends

Not estimatedThe source records don’t support an estimate.

Classification11 codes

G06Q 30/0271
Based on user profile or attribute: personalized advertisement
G06Q 30/0255
Targeted advertisements: based on user history
H04L 67/01
Network arrangements or protocols for supporting network services or applications: protocols
H04L 67/02
Protocols: based on web technology, e.g. hypertext transfer protocol [HTTP]

Family

Application62/098,389Us provisional application · filed 31 Dec 2014

Application14/983,812Continuation · filed 30 Dec 2015

Application17/643,325Continuation

US 11,232,484 B1Related patent

US 12,400,243 B2Related patent

US 2022/0101377 A1This patent

From the US filing history. Foreign family members aren’t listed.

Method and system for delivering real-time personalization across a distributed, modular network architecture

Life of this patent

Method and system for delivering real-time personalization across a distributed, modular network architecture

Life of this patent

Abstract

Claims16