Methods, systems, articles of manufacture, and apparatus to adjust reach

A non-transitory computer readable medium comprising instructions that, when executed, cause at least one processor to, at least:

• obtain market data and a target reach percentage, the market data including test households and control households;
• generate a first attribute bucket, the first attribute bucket including a first subset of the market data;
• determine a first bucket reach percentage of the first subset of the market data;
• in response to the first bucket reach percentage being less than the target reach percentage, determine a number of control households to remove from the first subset of the market data based on a size of the first subset of the market data and a difference between the first bucket reach percentage and the target reach percentage;
• pseudo-randomly select a corresponding number of the control households to be removed from the first subset of the market data based on the determined number of control households to be removed;
• remove the selected control households from the first subset of the market data to generate a first adjusted subset of the market data;
• and
• aggregate the first adjusted subset of the market data with a second adjusted subset of the market data to form balanced market data for market analysis, the second adjusted subset associated with a second attribute bucket, the second attribute bucket including a second subset of the market data.

An apparatus, comprising:

• means for obtaining market data and a target reach percentage, the market data including test households and control households;
• means for generating first attribute bucket, the first attribute bucket including a first subset of the market data;
• means for determining a first bucket reach percentage of the first subset of the market data;
• and
• means for adjusting data to:
• in response to the first bucket reach percentage being less than the target reach percentage, determine a number of control households to remove from the first subset of the market data based on a size of the first subset of the market data and a difference between the first bucket reach percentage and the target reach percentage;
• pseudo-randomly select a corresponding number of the control households to be removed from the first subset of the market data based on the determined number of control households to be removed;
• remove the selected control households from the first subset of the market data to generate a first adjusted subset of the market data;
• and
• aggregate the first adjusted subset of the market data with a second adjusted subset of the market data to form balanced market data for market analysis, the second adjusted subset associated with a second attribute bucket, the second attribute bucket including a second subset of the market data.

An apparatus, comprising:

• at least one memory;
• instructions;
• and
• processor circuitry to execute the instructions to:
• obtain market data and a target reach percentage, the market data including test households and control households;
• generate a first attribute bucket, the first attribute bucket including a first subset of the market data;
• determine a first bucket reach percentage of the first subset of the market data;
• in response to the first bucket reach percentage being less than the target reach percentage, determine a number of control households to remove from the first subset of the market data based on a size of the first subset of the market data and a difference between the first bucket reach percentage and the target reach percentage;
• pseudo-randomly select a corresponding number of the control households to be removed from the first subset of the market data based on the determined number of control households to be removed;
• remove the selected control households from the first subset of the market data to generate a first adjusted subset of the market data;
• and
• aggregate the first adjusted subset of the market data with a second adjusted subset of the market data to form balanced market data for market analysis, the second adjusted subset associated with a second attribute bucket, the second attribute bucket including a second subset of the market data.