System for online advertising analytics
OwnerKaci Anne Beerbowerinventor
Life of this patent
Estimating the term…
Abstract
A digital marketing and analytics system is disclosed, comprising a server having a server engine operable to communicate with a predictive analytics module. The predictive analytics module analyzes a plurality of metrics and transmits the plurality of metrics to an aggregation module to aggregate the plurality of metrics from a plurality of advertisement services and determine an advertising-to-sales ratio for a business.
Claims20
A digital marketing and analytics system, comprising:
- a server comprising a server engine operable to communicate with a predictive analytics module to analyze a plurality of metrics and transmit the plurality of metrics to an aggregation module to aggregate the plurality of metrics from a plurality of advertisement services to determine an advertising-to-sales ratio for a business.
A digital marketing and analytics system, comprising:
- a server comprising a server engine operable to communicate with a predictive analytics module to analyze a plurality of metrics and transmit the plurality of metrics to an aggregation module to aggregate the plurality of metrics from a plurality of advertisement services to determine an advertising-to-sales ratio for a business;
- a machine learning engine to receive the plurality of metrics and determine a suitable marketing campaign strategy;
- and
- a management engine to manage the campaign strategy and implement the campaign strategy on one or more marketing outlets.
The system of claim 15, wherein the marketing campaign is provided on a plurality of marketing outlets.
The system of claim 16, further comprising a predictive metrics engine in operable communication with the predictive analytics interface to provide predictive analysis thereto.
A method for digital marketing and analytics, the method comprising the steps of:
- analyzing, via a predictive analytics module, a plurality of metrics, and transmitting the plurality of metrics to an aggregation module;
- aggregating, via the aggregation module, the plurality of metrics from a plurality of advertisement services to determine an advertising-to-sales ratio for a business;
- and
- dissociating, via a dissociation module, the advertising-to-sales ratio to determine a most valuable advertisement service.
Dependencies are inferred from the claim text.