Augmented reality content items to track user activity and redeem promotions

A system comprising:

• one or more hardware processors;
• and
• one or more non-transitory computer-readable storage media including computer-readable instructions that, when executed by the one or more hardware processors, cause the one or more hardware processors to perform operations comprising:
• receiving user content from a client device, the client device corresponding to a user of a client application that is executable by the client device and the user content including at least one of image content or video content captured by the client device;
• analyzing the user content to determine a user activity corresponding to the user content;
• determining that the user activity corresponds to a promotion offered to users of the client application;
• modifying profile data of the user of the client application with respect to the promotion from a first amount of the user activity to a second amount of the user activity;
• generating an augmented reality content item that is executable to display an indicator of the second amount of user activity with respect to the promotion;
• and
• sending the augmented reality content item to the client device.

A method comprising:

• capturing, by one or more computing devices that each include a processor and memory, user content using one or more input devices of a client device of a user of a client application;
• sending, by at least one computing device of the one or more computing devices, at least a portion of the user content to a server system;
• causing, by at least one computing device of the one or more computing devices, a user interface to be displayed that includes the user content and a number of user interface elements, each user interface element of the number of user interface elements being selectable to cause an augmented reality content item corresponding to a respective user interface element to be executed;
• determining, by at least one computing device of the one or more computing devices, selection of a user interface element of the number of user interface elements;
• and
• executing, by at least one computing device of the one or more computing devices, the augmented reality content item corresponding to the user interface element to cause at least one of image content or video content to be displayed in relation to the user content, the at least one of image content or video content indicating an amount of user activity related to a promotion offered to users of the client application.