Determining lifetime values of users in a messaging system
OwnerJean Luo, Zhehao Zhouinventors
Life of this patent
Estimating the term…
Abstract
The subject technology determines a transaction recency and frequency distribution. The subject technology determines a future monetary value. The subject technology determines monthly active users (MAU) and penetration for global users and users in a specific country. The subject technology predicts monetization values for the users in the specific country. The subject technology determines a lifetime value of the users in the specific country based at least in part on the monetization values.
Claims20
A method, comprising:
- determining, by one or more hardware processors, a transaction recency and frequency distribution;
- determining, by the one or more hardware processors, a future monetary value;
- determining, by the one or more hardware processors, monthly active users (MAU) and penetration for global users and users in a specific country;
- predicting, by the one or more hardware processors, monetization values for the users in the specific country;
- and
- determining, by the one or more hardware processors, a lifetime value of the users in the specific country based at least in part on the monetization values.
A system comprising:
- a processor;
- and
- a memory including instructions that, when executed by the processor, cause the processor to perform operations comprising:
- determining a transaction recency and frequency distribution;
- determining a future monetary value;
- determining monthly active users (MAU) and penetration for global users and users in a specific country;
- predicting monetization values for the users in the specific country;
- and
- determining a lifetime value of the users in the specific country based at least in part on the monetization values.
A non-transitory computer-readable medium comprising instructions, which when executed by a computing device, cause the computing device to perform operations comprising:
- determining a transaction recency and frequency distribution;
- determining a future monetary value;
- determining monthly active users (MAU) and penetration for global users and users in a specific country;
- predicting monetization values for the users in the specific country;
- and
- determining a lifetime value of the users in the specific country based at least in part on the monetization values.
Dependencies are inferred from the claim text.