Information pushing method and apparatus

An information pushing apparatus, comprising:

• a processor,
• a memory, and
• a computer program;
• wherein the computer program is stored in the memory and is configured to be executed by the processor, and the computer program comprises instructions to enable the processor to:
• acquire and record a coordinate point of a location where a user terminal is located reported by the user terminal, and time when the coordinate point is reported;
• determine a coordinate point recorded by the acquiring unit which satisfies a preset condition of each user within a first preset time;
• divide a minimum rectangular area containing all coordinate points which satisfy the preset condition determined by the determining unit into a grid with a preset step length as a unit, and establish a mapping relationship between a coordinate point in each grid and a corresponding grid;
• search for a corresponding neighborhood through an eight-direction neighborhood mode with a grid divided by the establishing unit having a corresponding relationship with a coordinate point as a target in a clustering process using a density-based spatial clustering of applications with noise algorithm based on grid search;
• map a grid in each cluster clustered by the clustering unit to a coordinate point in a corresponding grid according to the mapping relationship established by the establishing unit;
• and
• push information at a corresponding location according to a portrait of a user corresponding to a coordinate point within a cluster mapped by the mapping unit for any cluster.

A computer-readable storage medium with a computer program stored thereon, wherein the program, when executed by a processor, the following steps are implemented:

• acquiring and recording a coordinate point of a location where a user terminal is located reported by the user terminal, and time when the coordinate point is reported;
• determining a coordinate point which satisfies a preset condition of each user within a first preset time;
• dividing a minimum rectangular area containing all coordinate points which satisfy the preset condition into a grid with a preset step length as a unit, and establishing a mapping relationship between a coordinate point in each grid and a corresponding grid;
• searching for a corresponding neighborhood through an eight-direction neighborhood mode with a grid having a corresponding relationship with a coordinate point as a target in a clustering process using a density-based spatial clustering of applications with noise algorithm based on grid search;
• mapping a grid in each cluster after clustering to a coordinate point in a corresponding grid according to the mapping relationship;
• and
• pushing information at a corresponding location according to a portrait of a user corresponding to a coordinate point within a cluster for any cluster.