Utilizing lifetime values of users to select content for presentation in a messaging system
AssigneeSnap Inc.
InventorsJean Luo, Zhehao Zhou
Life of this patent
Estimating the term…
Abstract
The subject technology determines monthly active users (MAU) and penetration for global users and users in a specific country. The subject technology predicts monetization values for the users in the specific country. The subject technology determines a lifetime value of the users in the specific country based at least in part on the monetization values. The subject technology selects at least one augmented reality (AR) content generator based at least in part on the determined lifetime value of the users in the specific country. The subject technology causes, at a client device, display of the at least one AR content generator.
Claims20
A method, comprising:
- determining, by one or more hardware processors, monthly active users (MAU) and penetration for global users and users in a specific country;
- predicting, by the one or more hardware processors, monetization values for the users in the specific country;
- deter mining, by the one or more hardware processors, a lifetime value of the users in the specific country based at least in part on the monetization values;
- selecting, by the one or more hardware processors, at least one augmented reality (AR) content generator based at least in part on the determined lifetime value of the users in the specific country;
- and
- causing, at a client device, display of the at least one AR content generator.
A system comprising:
- a processor;
- and
- a memory including instructions that, when executed by the processor, cause the processor to perform operations comprising:
- determining monthly active users (MAU) and penetration for global users and users in a specific country;
- predicting monetization values for the users in the specific country;
- determining a lifetime value of the users in the specific country based at least in part on the monetization values;
- selecting at least one augmented reality (AR) content generator based at least in part on the determined lifetime value of the users in the specific country;
- and
- causing, at a client device, display of the at least one AR content generator.
A non-transitory computer-readable medium comprising instructions, which when executed by a computing device, cause the computing device to perform operations comprising:
- determining monthly active users (MAU) and penetration for global users and users in a specific country;
- predicting monetization values for the users in the specific country;
- determining a lifetime value of the users in the specific country based at least in part on the monetization values;
- selecting at least one augmented reality (AR) content generator based at least in part on the determined lifetime value of the users in the specific country;
- and
- causing, at a client device, display of the at least one AR content generator.
Dependencies are inferred from the claim text.