Methods and systems for programmatic control of transmitted electronic content

A method for implementing a dynamic experimentation service, the method comprising:

• receiving, via an experiment configuration interface, programmatic definition of a set of experiment configuration parameters;
• implementing, by a communication service interface component, an application programming interface, for providing a mechanism by which an experiment management component is provided the set of experiment configuration parameters;
• determining, by the experiment management component via a processor and based on the experiment configuration parameters, an experiment model,
• wherein the experiment model comprises electronic data indicating a type of experiment, including one of an A/A test, an A/B test, or a factorial test, an audience selected from a plurality of consumers, and a set of email cadence factors,
• wherein each set of email cadence factors comprises a plurality of levels, each level indicative of a setting for controlling a communication service in operation to generate an electronic marketing communication for transmission to at least one of the plurality of consumers, wherein each of the plurality of levels is indicative of a time period between instances of electronic marketing communication;
• determining the communication services from a plurality of communication services that support the factors and levels defined in the experiment configuration parameters;
• receiving a request, from the communication service, the request comprising a communication identifier, the communication identifier being a unique identifier indicative of the electronic marketing communication under construction;
• determining, by applying the communication identifier to the experimental model, at least one of the plurality of levels;
• and
• causing the electronic marketing communication to be generated as a treatment in accordance with the at least one of the plurality of levels by transmitting the at least one of the plurality of levels to the communication service in response to receiving the request.

A non-transitory computer readable storage medium comprising instructions that, when executed by a processor, cause the processor to:

• receive, via an experiment configuration interface, programmatic definition of a set of experiment configuration parameters;
• implement, by a communication service interface component, an application programming interface, for providing a mechanism by which an experiment management component is provided the set of experiment configuration parameters;
• determine, by the experiment management component via the processor, based on the experiment configuration parameters, an experiment model,
• wherein the experiment model comprise electronic data indicating a type of experiment, including one of an A/A test, an A/B test, or a factorial test, an audience selected from a plurality of consumers, and a set of email cadence factors,
• wherein each set of email cadence factors comprises a plurality of levels, each level indicative of a setting for controlling a communication service in operation to generate an electronic marketing communication for transmission to at least one of the plurality of consumers, wherein each of the plurality of levels is indicative of a time period between instances of electronic marketing communication;
• determine the communication services from a plurality of communication services that support the factors and levels defined in the experiment configuration parameters;
• receive a request, from the communication service, the request comprising a communication identifier, the communication identifier being a unique identifier indicative of the electronic marketing communication under construction;
• determine, by applying the communication identifier to the experimental model, at least one of the plurality of levels;
• and
• cause the electronic marketing communication to be generated as a treatment in accordance with the at least one of the plurality of levels by transmitting the at least one of the plurality of levels to the communication service in response to receiving the request.

An apparatus for implementing a dynamic experimentation service, the apparatus comprising:

• experiment configuration circuitry configured to:
• receive, via an experiment configuration interface, programmatic definition of a set of experiment configuration parameters;
• and
• implement, by a communication service interface component, an application programming interface, for providing a mechanism by which an experiment management component is provided the set of experiment configuration parameters;
• and
• the experiment management circuitry configured to:
• determine, by the experiment management component via a processor, based on the experiment configuration parameters,
• wherein an experiment model comprises electronic data indicating a type of experiment, including one of an A/A test, an AB test, or a factorial test, an audience selected from a plurality of consumers and a set of email cadence factors,
• wherein each set of email cadence factors comprises a plurality of levels, each level indicative of a setting for controlling a communication service in operation to generate an electronic marketing communication for transmission to at least one of the plurality of consumers, wherein each of the plurality of levels is indicative of a time period between instances of electronic marketing communication;
• determine the communication services from a plurality of communication services that support the factors and levels defined in the experiment configuration parameters;
• receive a request from the communication service, the request comprising a communication identifier, the communication identifier being a unique identifier indicative of the electronic marketing communication under construction;
• determine, by applying the communication identifier to the experimental model, at least one of the plurality of levels;
• and
• cause the electronic marketing communication to be generated as a treatment in accordance with the at least one of the plurality of levels by transmitting the at least one of the plurality of levels to the communication service in response to receiving the request.