Systems and Methods for Managing Web Content

A system for managing web content, comprising:

• a web site having a web content management application associated therewith, the web content management application coupled to a web server associated with the web site, the web content management application including computer-readable instructions comprising:
• a content manager module adapted to:
• maintain a global marketing framework indicative of a marketing campaign;
• and
• generate a web marketing campaign from at least a portion of the global marketing framework;
• and
• a visitor intelligence module adapted to:
• gather, via the web server, marketing data from at least one of the web server associated with the web marketing campaign and consumer devices accessing the web marketing campaign, the marketing data including information indicative of interests of consumers;
• and
• group consumers together according to at least one common interest to create one or more consumer groups;
• a content porter module for storing the marketing data in a database;
• and
• a business connector module from receiving data from a third party application, the data exchange adaptor adapted to:
• facilitate a bilateral exchange of data between the third party application and the web content management application;
• and
• provide marketing data to the third party application.

A non-transitory computer readable storage medium having a computer program embodied thereon, the computer program executable by a processor in a computing system to perform a method for managing web content for content authors, the method comprising:

• providing a web content management application via a web site, the web content management application coupled to a web server associated with the web site, the web content management application adapted to maintain a global marketing framework indicative of a marketing campaign;
• generating a web marketing campaign from at least a portion of the global marketing framework;
• gathering, via the web server, marketing data from at least one of the web server associated with the web marketing campaign and consumer devices accessing the web marketing campaign, the marketing data including information indicative of interests of consumers;
• storing the marketing data in a database;
• receiving data from a third party application via a data exchange adaptor, the data exchange adaptor adapted to:
• facilitate a bilateral exchange of data between the third party application and the web content management application;
• and
• provide marketing data to the third party application.