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US 2022/0092631 A1Published application
System and method for contextual virtual local advertisement insertion
AssigneeAT&T Intellectual Property I, L.P.
InventorsKeith Aubrey Crowe, James Pratt, Marc Andrew Sullivan
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Abstract
A system and method for presenting advertising, the method including but not limited to presenting on a first end user device, a first personalized advertisement in a first avatar's view of a virtual world and presenting on a second end user device, a second personalized advertisement in a second avatar's view of the virtual world. Other embodiments are disclosed.
Claims20
A method comprising:
- providing, by a processing system including a processor to a first communication device of a first user, a first personalized advertisement in a first view of a virtual world of a first avatar of the first user, wherein the first view corresponds to a current context included in a plurality of contexts in the virtual world, and wherein the plurality of contexts comprises profiles for a plurality of users assembled together in a particular region of the virtual world and a current state of a game played by user avatars in the virtual world;
- responsive to a determination that data of the current context does not indicate a quiet time, sending, by the processing system, an advertisement having a video advertising data type to the first communication device of the first user for display by a first display unit;
- and
- responsive to a determination that the data of the current context indicates an audio conversation occurring between the first avatar and a second avatar in the virtual world, sending, by the processing system, a visual advertisement having a data type for display by the first display unit.
1 more element
A system, comprising:
- a processing system including a processor;
- and
- a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, the operations comprising:
- presenting to a first end user device of a first end user a first personalized advertisement for display by a first display unit, the first personalized advertisement having a preferred data type in a first context of a plurality of contexts in a virtual world, the first end user being associated with a first avatar in the virtual world, wherein the first context comprises first data indicating a quiet time without conversation between the first avatar of the first end user and a second avatar of a second end user in the first context of the plurality of contexts and without background noise occurring in the virtual world;
- presenting, to a second end user device of the second end user and for display by a second display unit, a second personalized advertisement in a view of the virtual world of the second avatar in accordance with a second preferred data type of the second end user;
- and
- selecting an advertising data type for a particular one of a plurality of end users represented as avatars in the virtual world indicating a response of the particular one of the plurality of end users to an advertising data type in the first context.
4 more elements
A non-transitory, machine-readable medium, comprising executable instructions that, when executed by a processing system including a processor, facilitate performance of operations, the operations comprising:
- presenting, on a first display unit of a first communication device of a first user, a first personalized advertisement having a preferred data type for the first user in a first context of a virtual world, wherein the first user is associated with a first avatar, wherein the first context comprises data indicating a quiet time without conversation between the first avatar of the first user and a second avatar of a second user and without background noise occurring in the virtual world;
- and
- presenting, on a second display unit of a second communication device of the second user, a second personalized advertisement in a view of the virtual world of the second avatar in accordance with a second preferred data type for the second user, wherein the first and second personalized advertisements are customized to the first and second users so that the first and second users are presented with different advertisements.
Dependencies are inferred from the claim text.