Counterfeit item detection system

A system for counterfeit item detection, the system comprising:

• at least one processor;
• and
• computer storage media storing computer-executable instructions that when executed by the at least one processor, cause the at least one processor to perform operations comprising:
• receiving answers to a first selection of questions provided in response to a first item listing request for an item, wherein the first selection of questions is selected from among a ranked set of questions, the ranking determined based on identifying a counterfeit item and correlating previous answers to a previous selection of questions as associated with the counterfeit item;
• determining the item is a counterfeit item based on the answers to the first selection of questions;
• and
• rejecting the first item listing request based on the item being the counterfeit item.

One or more computer storage media storing computer-executable instructions that, when executed by a processor, cause the processor to perform a method for detecting counterfeit items, the method comprising:

• receiving an indication that an item is a counterfeit item;
• identifying answers to a first selection of questions, the first selection of questions included within a set of questions associated with the item;
• ranking the set of questions associated with the item based on the answers to the first selection of questions being correlated to the counterfeit item;
• and
• providing a second selection of questions selected from the ranked set of questions associated with the item, the second selection of questions being provided during an item listing process.