Platform for Registering and Processing Visual Encodings

A computing system for performing actions responsive to the recognition of machine-readable visual encodings, the computing system comprising:

• one or more processors;
• and
• one or more non-transitory computer-readable media that collectively store instructions that, when executed by the one or more processors, cause the computing system to perform operations, the operations comprising:
• obtaining image data descriptive of a scene that contains a machine-readable visual encoding;
• transmitting the image data to a recognition server system for processing by the recognition server system, the recognition server system comprising a first recognition system configured to recognize the machine-readable visual encoding and a second, different recognition system configured to recognize a surrounding portion of the scene that surrounds the machine-readable visual encoding;
• and
• performing one or more actions based at least in part on an association between a stored reference and the image data, the association having been determined by the recognition server system using one or more first outputs generated by the first recognition system and using one or more second outputs generated by the second recognition system.

One or more non-transitory computer-readable media that collectively store instructions that, when executed by one or more processors, cause the one or more processors to perform operations, the operations comprising:

• receiving image data descriptive of a scene that includes a machine-readable visual encoding, the image data additionally descriptive of context of the machine-readable visual encoding;
• associating the image data with a stored reference, wherein said associating comprises:
• determining, with a first recognition system, a first similarity between the machine-readable visual encoding and the stored reference;
• and
• determining, with a second recognition system, a second similarity between the context and the stored reference;
• and
• initiating one or more operations based on said associating.