Adjusting emphasis of user interface elements based on user attributes

A non-transitory computer-readable medium having instructions stored thereon that are capable of execution by a computing device to perform operations comprising:

• maintaining, using one or more storage elements for multiple items of a plurality of items, a respective set of information that includes multiple fields for multiple types of information;
• selecting, by a computing system from the plurality of items, a first set of items of the plurality of items based on a first request by a first user and a second set of items based on a request by a second user;
• ranking the first set of items for display in a first user interface and the second set of items for display in a second user interface;
• determining, for two or more of the first set of items, a first subset of item fields based on a set of attributes of the first user;
• determining, for two or more of the second set of items, a second, different subset of item fields based on a set of attributes of the second user;
• causing display of, on a device of the first user, the first user interface in response to the first user request, wherein the first user interface shows the ranked first set of items including, from the set of information, only the first subset of item fields for the two or more of the first set of items;
• and
• causing display of, on a device of the second user, the second user interface in response to the second user request, wherein the second user interface shows the ranked second set of items including, from the set of information, only the second subset of item fields for the two or more of the second set of items.

An apparatus, comprising:

• one or more processors;
• and
• one or more storage elements having program instructions stored thereon that are executable by the one or more processors to:
• maintain, for multiple items of a plurality of items, a respective set of information that includes multiple fields for multiple types of information;
• select, by a computing system from the plurality of items, a first set of items based on a first request by a first user and a second set of items based on a request by a second user;
• ranking the first set of items for display in a first user interface and the second set of items for display in a second user interface;
• determine, for two or more of the first set of items, a first subset of item fields based on a set of attributes of the first user;
• determine, for two or more of the second set of items, a second, different subset of item fields based on a set of attributes of the second user;
• cause display of, on a device of the first user, the first user interface in response to the first user request, wherein the first user interface shows the ranked first set of items including, from the set of information, only the first subset of item fields for the two or more of the first set of items;
• and
• cause display of, on a device of the second user, the second user interface in response to the second user request, wherein the second user interface shows the ranked second set of items including, from the set of information, only the second subset of item fields for the two or more of the second set of items.