Individualized packaging

A method for producing a reusable packaging from a carton, in which a rectangular main blank with sides X and Y and an overall area xy is provided and

• 2(a+h)≤x≤3(a+h)+a
• and
• y−2(h+r)≤b≤y,
• wherein x and y respectively correspond to lengths of sides X and Y of the blank, a and b correspond to side dimensions of a footprint area of a finished packaging formed from the blank, h corresponds to a height of the finished packaging, and r corresponds to a width, or the width reduced by the height h, of a periphery region R of the finished packaging that forms a cavity in the finished packaging and is accessible from outside the finished packaging, and the method comprises the following further steps:
• producing folding lines Bn in the main blank parallel to the side Y at least at the following distances from the latter side Y:
• B1:
• a1=h
• B2:
• a2=h+a
• B3:
• a3=2h+a,
• wherein by virtue of severing at least two severing lines T, each starting from opposite sides X, along at least one of the folding lines Bn or an extension thereof, a distance between two end points ET of the severing lines T of the blank which are closer to an axis of symmetry S1, which is parallel to the side X, is selected to correspond to a length of a side B″ of the finished packaging or to a length of a side M of a packaging insert,
• wherein an insert E which is a terminal insert in relation to the side X is severed from a side face adjacent thereto by virtue of severing two severing lines T5, each starting from. opposite sides X, along one of the folding lines B5 or B0, or an extension of one of these folding lines, such that a distance between the two inner end points ET of the severing lines T5 corresponds to a length m of a side M of the insert.