Presentation generating platform
AssigneeXandr Inc.
InventorsHans J. Fischmann, Erez A. Korn
Life of this patent
Estimating the term…
Abstract
Aspects of the subject disclosure may include, for example, include a device including a processing system including a processor; and a memory that stores executable instructions that, when executed by the processing system, provide a mapped software client that facilitates performance of operations, the operations comprising: receiving a series of functional steps for execution by the mapped software client, wherein the mapped software client provides a common functionality for a particular display platform; and performing the series of functional steps to implement a display of a dynamic advertisement. Other embodiments are disclosed.
Claims20
A device, comprising:
- a processing system including a processor;
- and
- a memory that stores executable instructions that, when executed by the processing system, provide a mapped software client that facilitates performance of operations, the operations comprising:
- receiving a series of functional steps for execution by the mapped software client, wherein the mapped software client provides a common functionality for a particular display platform;
- and
- performing the series of functional steps to implement a display of a dynamic advertisement.
A machine-readable medium, comprising executable instructions that, when executed by a processing system including a processor, facilitate performance of operations, the operations comprising:
- providing an authoring tool for creating a XiP file that defines a dynamic advertisement, wherein the XiP file provides a series of functional steps for providing the dynamic advertisement;
- creating the XiP file in accordance with instructions received through a user interface;
- and
- sending the XiP file to one or more platforms.
A method, comprising:
- starting, by a processing system including a processor, a client app on a device;
- executing, by the processing system, the client app on the device;
- receiving, by the client app, instructions for a dynamic advertisement;
- creating, by the client app, the dynamic advertisement;
- initializing, by the client app, a view of the dynamic advertisement;
- sending, by the client app, a notification to an ad server that the dynamic advertisement has been created and initialized;
- receiving, by the client app, ad content from the ad server for the dynamic advertisement responsive to the notification;
- playing, by the client app, the ad content;
- stopping, by the client app, the playing of the ad content;
- collecting, by the client app, measurements concerning the dynamic advertisement;
- and
- reporting, by the client app, the measurements to the ad server.
Dependencies are inferred from the claim text.