Preventing skipping of advertising content
AssigneeARRIS Enterprises LLC
InventorKrishna Prasad Panje
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Abstract
Methods and systems of preventing skipping of advertising content are shown and disclosed. In one embodiment, the method includes providing one or more multimedia streams to an Internet protocol (IP) client and receiving a HTTP range request or time seek associated with the one or more multimedia streams from the IP client. The method additionally includes determining proximity of an upcoming targeted advertising (TAD) boundary in the one or more multimedia streams when the HTTP range request or time seek is received and/or determining whether the HTTP range request or time seek is for multimedia content that is after an upcoming targeted advertising (TAD) region. The method further includes responding to the HTTP range request or time seek based on the above determination.
Claims18
A method of preventing skipping of advertising content, comprising:
- providing one or more multimedia streams to an Internet protocol (IP) client;
- receiving a HTTP range request or time seek associated with the one or more multimedia streams from the IP client;
- determining proximity of an upcoming targeted advertising (TAD) boundary in the one or more multimedia streams when the HTTP range request or time seek is received;
- and
- responding to the HTTP range request or time seek based on the determined proximity.
A method of preventing skipping of advertising content, comprising:
- providing one or more multimedia streams to an Internet protocol (IP) client;
- receiving a HTTP range request or time seek associated with the one or more multimedia streams from the IP client;
- determining whether the HTTP range request or time seek is for multimedia content that is after an upcoming targeted advertising (TAD) region;
- and
- responding to the HTTP range request or time seek based on the determination.
Dependencies are inferred from the claim text.