Social platform with enhanced privacy and integrated customization features

In a platform server system having access to a privacy-controlled user data store, a computer-implemented method comprising:

• receiving user identity information corresponding to a user of an interactive service and storing the user identity information in the privacy-controlled user data store;
• providing one or more interactive privacy selectors for selection of user customized privacy settings;
• storing the selected user customized privacy settings as user privacy settings associated with the user identity information in a non-transitory memory, wherein one or more default privacy settings are saved as the user privacy settings if no corresponding user customized privacy setting is selected by the user;
• creating a content filter associated with the user identity information and based on one or more user content viewing preferences;
• receiving, by the interactive service, a plurality of third-party content from third-party content providers;
• presenting selected third-party content to the user, the presented third-party content being selected based on the created content filter, wherein the third party associated with the presented third-party content is precluded access to one or both of the user identity information and user content viewing preferences at the option of the user, based on the user privacy settings associated with the user identity information;
• receiving user content input responsive to user interaction with the presented third-party content;
• communicating either anonymized or user-identifiable user content input to the third party, the anonymization of the user content input being at the option of the user based on the user privacy settings, wherein the user-identifiable user content input is associated with user identity information from the privacy-controlled user data store.

A non-transitory computer readable medium comprising instructions which, when executed by one or more processors of a platform server system having access to a privacy-controlled user data store, cause the one or more processors to execute a method comprising:

• receiving user identity information corresponding to a user of an interactive service and storing the user identity information in the privacy-controlled user data store;
• providing one or more interactive privacy selectors for selection of user customized privacy settings;
• storing the selected user customized privacy settings as user privacy settings associated with the user identity information in a non-transitory memory, wherein one or more default privacy settings are saved as the user privacy settings if no corresponding user customized privacy setting is selected by the user;
• creating a content filter associated with the user identity information and one or more user content viewing preferences;
• receiving, by the interactive service, a plurality of third-party content from third-party content providers;
• presenting selected third-party content to the user, the presented third-party content being selected based on the created content filter, wherein the third party associated with the presented third-party content is precluded access to one or both of the user identity information and user content viewing preferences at the option of the user, based on the user privacy settings associated with the user identity information;
• receiving user content input responsive to user interaction with the presented third-party content;
• communicating either anonymized or user-identifiable user content input to the third party, the anonymization of the user content input being at the option of the user based on the user privacy settings, wherein the user-identifiable user content input is associated with user identity information from the privacy-controlled user data store.