Method and apparatus for augmenting and analyzing response data

An apparatus operatively connected to a publicly-accessible communication network, a plurality of devices being operatively connected to the communication network and supporting communication between a corresponding plurality of users, and a data manager being operatively connected to the communication network, the data manager implementing a data store comprising data corresponding to included users of the plurality of users and further comprising information concerning a plurality of action requests presented to at least some of the plurality of users, the apparatus for use in obtaining responses from at least a portion of the plurality of users, the apparatus comprising:

• at least one processor;
• and
• machine readable storage, operatively connected to the at least one processor and having stored thereon instructions that, when executed by the at least processor cause the at least one processor to:
• provide, to a first user of the plurality of users via the communication network to a device of the plurality of devices corresponding to the first user, variable options for viewing reports based on the data associated with the included users in the data store, each of the variable options corresponding to an attribute of the data associated with the included users;
• receive, via the communication network from the device corresponding to the first user, an indication of a selected variable option;
• determine that data associated with the first user in the data store does not include a value for an attribute of the data associated with the included users corresponding to the selected variable option;
• send, via the communication network to the device corresponding to the first user, a request to provide information concerning a value for the attribute corresponding to the selected variable option;
• receive, via the communication network from the device corresponding to the first user, the information concerning the value for the attribute corresponding to the selected variable option;
• and
• store the information concerning the value as attribute corresponding to the selected variable option in the data store, where the information concerning the value is associated in the data store with the first user.