Method, apparatus, and computer program product for dynamic population estimation

A computer program product comprising at least one non-transitory computer-readable storage medium having computer-executable program code instructions stored therein, the computer-executable program code instructions comprising program code instructions to:

• receive mobility data representing an observed population of a region;
• receive population count data representing a count of the population of a first sub-region of the region, wherein the population count data is generated based on at least one sensor arranged to visually confirm and count the physical presence of people within the first sub-region;
• identify the observed population of the first sub-region from the mobility data;
• determine a sampling rate based upon the observed population of the first sub-region and the count of the population of the first sub-region;
• and
• determine a population of a second sub-region of the region based on the sampling rate and mobility data representing the observed population of the second sub-region.

A method comprising:

• receiving mobility data representing an observed population of a region;
• receiving population count data representing a count of the population of a first sub-region of the region, wherein the population count data is generated based on at least one sensor arranged to visually confirm and count the physical presence of people within the first sub-region;
• identifying the observed population of the first sub-region from the mobility data;
• determining a sampling rate based upon the observed population of the first sub-region and the count of the population of the first sub-region;
• and
• determining a population of a second sub-region of the region based on the sampling rate and mobility data representing the observed population of the second sub-region.