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US 2022/0067797 A1Published application
Advertising experience enabler
AssigneeAT&T Intellectual Property I, L.P.
InventorJeremy Williamson
Life of this patent
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AssigneeAT&T Intellectual Property I, L.P.
InventorJeremy Williamson
Estimating the term…
Aspects of the subject disclosure may include, for example, a processing system that receives data related to an advertisement; the data includes a notice that the advertisement is to be presented at equipment of an end user. The system also analyzes the data by a rules engine using predetermined rules, including analyzing a context of the data and communicating with an external software component via an application programming interface (API). The system also sends a request by the rules engine to a rendering manager to initiate rendering of the advertisement, and renders the advertisement using an integrated software development kit (SDK) that is external to the rules engine. New ad experiences can thus be created based on a new event or on integration of a new rendering component (such as an SDK), rather than creating a new rules engine, ad decision manager, or operations API. Other embodiments are disclosed.
A device comprising:
A method comprising:
A non-transitory machine-readable medium comprising executable instructions that, when executed by a processing system including a processor, facilitate performance of operations, the operations comprising:
Dependencies are inferred from the claim text.