Displaying web page advertisements in online video players

A computer-implemented method for displaying a web page advertisement within a spatial extent associated with a video player of a client, the method comprising:

• receiving, at the client, a web page including an embedded multimedia object that identifies a uniform resource locator (“URL”) location of a video to be played by the video player, and a Hypertext Markup Language (“HTML”) element surrounding the video player that identifies the spatial extent associated with the video player, wherein the client includes a hybrid ad player including (i) a first ad player that coordinates display of the web page advertisement with playback of the video by the video player, and (ii) a second ad player that presents the web page advertisement via a web browser of the client;
• generating, by the hybrid ad player, an HTML element to contain the web page advertisement, the generated HTML element configured to overlap the spatial extent;
• and
• displaying, by the hybrid ad player of the web browser, the web page advertisement using the generated HTML element.

A system for displaying a web page advertisement within a spatial extent associated with a video player of a client, the system including:

• a data storage device that stores instructions for displaying the web page advertisement within the spatial extent associated with the video player;
• and
• a processor configured to execute the instructions to perform operations including:
• receiving, at the client, a web page including an embedded multimedia object that identifies a uniform resource locator (“URL”) location of a video to be played by the video player, and a Hypertext Markup Language (“HTML”) element surrounding the video player that identifies the spatial extent associated with the video player, wherein the client includes a hybrid ad player including (i) a first ad player that coordinates the display of the web page advertisement with playback of the video by the video player, and (ii) a second ad player that presents the web page advertisement via the web browser of the client;
• generating, by the hybrid ad player, an HTML element to contain the web page advertisement, the generated HTML element configured to overlap the spatial extent;
• and
• displaying, by the hybrid ad player of the web browser, the web page advertisement using the generated HTML element.

A non-transitory computer-readable medium storing instructions that, when executed by a computer, cause the computer to perform operations for displaying a web page advertisement within a spatial extent associated with a video player of a client, the operations including:

• receiving, at the client, a web page including an embedded multimedia object that identifies a uniform resource locator (“URL”) location of a video to be played by the video player, and a Hypertext Markup Language (“HTML”) element surrounding the video player that identifies the spatial extent associated with the video player, wherein the client includes a hybrid ad player including (i) a first ad player that coordinates the display of the web page advertisement with playback of the video by the video player, and (ii) a second ad player that presents the web page advertisement via the web browser of the client;
• generating, by the hybrid ad player, an HTML element to contain the web page advertisement, the generated HTML element configured to overlap the spatial extent;
• and
• displaying, by the hybrid ad player of the web browser, the web page advertisement using the generated HTML element.