System and method for generating visual content associated with tailored advertisements in a mixed reality environment
AssigneeHYPE AR, Inc.
InventorSpandana Govindgari
Life of this patent
Estimating the term…
Abstract
Embodiments of the present invention provide a system for generating and displaying tailored advertisements in a mixed reality environment. The system is configured for continuously identifying one or more objects in a mixed reality environment, identifying the one or more objects match advertising targets, generating a tailored advertisement, transmitting the tailored advertisement to the user device, causing the user device to display the tailored advertisement, determining that the user is interacting with the tailored advertisement, and capturing one or more metrics associated with the interaction of the user with the tailored advertisement.
Claims20
A system for generating visual content associated with tailored advertisements in a mixed reality environment, the system comprising:
- at least one network communication interface;
- at least one non-transitory storage device;
- and
- at least one processing device coupled to the at least one non-transitory storage device and the at least one network communication interface, wherein the at least one processing device is configured to:
- select a first advertisement from at least two advertisements associated with a first object detected in a mixed reality environment of a user, said selection is based at least on:
- a location of the user, a time of day, an age group associated with the user, patterns associated with activities of the user, and user preferences;
- retrieve context associated with the first advertisement;
- identify a type of application used by the user to access the mixed reality environment;
- generate visual content comprising the context associated with the first advertisement, wherein the visual content is application specific visual content generated based on the identified type of the application, wherein the application specific visual content matches an environment of the application used by the user to access the mixed reality environment;
- and
- display the visual content in the mixed reality environment of the user, via a user device of the user.
A computer program product for generating visual content associated with tailored advertisements in a mixed reality environment, the computer program product comprising a non-transitory computer-readable storage medium having computer executable instructions for causing a computer processor to perform the steps of:
- selecting a first advertisement from at least two advertisements associated with a first object detected in a mixed reality environment of a user, said selection is based at least on:
- a location of the user, a time of day, an age group associated with the user, patterns associated with activities of the user, and user preferences;
- retrieving context associated with the first advertisement;
- identifying a type of application used by the user to access the mixed reality environment;
- generating visual content comprising the context associated with the first advertisement wherein the visual content is application specific visual content generated based on the identified type of the application, wherein the application specific visual content matches an environment of the application used by the user to access the mixed reality environment;
- and
- displaying the visual content in the mixed reality environment of the user, via a user device of the user.
A computer implemented method for generating visual content associated with tailored advertisements in a mixed reality environment, wherein the method comprises:
- selecting a first advertisement from at least two advertisements associated with a first object detected in a mixed reality environment of a user, said selection is based at least on:
- location of the user, a time of day, an age group associated with the user, patterns associated with activities of the user, and user preferences;
- retrieving context associated with the first advertisement;
- identifying a type of application used by the user to access the mixed reality environment;
- generating visual content comprising the context associated with the first advertisement, wherein the visual content is application specific visual content generated based on the identified type of the application, wherein the application specific visual content matches an environment of the application used by the user to access the mixed reality environment;
- and
- displaying the visual content in the mixed reality environment of the user, via a user device of the user.
Dependencies are inferred from the claim text.