System and method for classifying relevant competitors

A method for classifying competitors, the method comprising:

• determining relevancy of at least one competitor in a competitor set to at least one product in a product set;
• and
• displaying product set information and competitor set information to a user, wherein the product set information comprises, for the at least one product in the set, at least one of:
• product SKU;
• product category;
• and product brand;
• and the competitor set information comprises, for the at least one competitor in the set, at least one of:
• unique visitors to the at least one competitor's
• website;
• reviews on the at least one competitor's
• website;
• ratings on the at least one competitor's
• website;
• absolute number of products common to the user's website and the least one competitor's website;
• percentage number of products common to the user's website and the least one competitor's website;
• and
• number of products offered by the at least on competitor that comprise the product set.

An apparatus for classifying competitors, the apparatus comprising:

• a memory;
• and
• a processor coupled to the memory, the processor operable to:
• generate a product set from product information received from a user;
• generate a competitor set, the competitor set comprising at least one competitor determined to be relevant to at least one product in the product set;
• and
• generate a target price rule for the at least one product, wherein the target price rule is operative to change a price offered by the user for the at least one product.