Methods and Apparatus For Determining A Mood Profile Associated With Media Data

A non-transitory machine-readable storage medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform operations comprising:

• accessing, by a processor, from a database, a score that represents a degree of congruency between a first mood vector that describes first media data and a second mood vector that describes second media data, wherein the score is generated based on (i) a first value that the first mood vector associates with a first mood, (ii) a second value that the second mood vector associates with a second mood, and (iii) a degree of congruency between the first mood and the second mood;
• based on the score, comparing, by the processor, a first characteristic of the first media data, other than the first mood, with a second characteristic of the second media data, other than the second mood;
• and
• based at least in part on an output of the comparing, providing an indicator to a module.

A system comprising:

• a memory that stores instructions;
• a database;
• one or more processors configured by the instructions to perform operations comprising:
• accessing, by a processor, from a database, a score that represents a degree of congruency between a first mood vector that describes first media data and a second mood vector that describes second media data, wherein the score is generated based on (i) a first value that the first mood vector associates with a first mood, (ii) a second value that the second mood vector associates with a second mood, and (iii) a degree of congruency between the first mood and the second mood;
• based on the score, comparing, by the processor, a first characteristic of the first media data, other than the first mood, with a second characteristic of the second media data, other than the second mood;
• and
• based at least in part on an output of the comparing, providing an indicator to a module.