Systems and methods for determining user engagement with electronic devices

A computer-implemented method for determining an engagement level of a user interacting with an electronic software program, one or more processors being configured to execute the electronic software program to perform the method comprising:

• receiving, at one or more processors, a decision node tree, each node in the decision node tree corresponding to a user decision point in the electronic software program;
• determining, at the one or more processors, a number of levels in the decision node tree;
• determining, at the one or more processors, a user traversed count comprising a number of levels the user has traversed in the decision node tree;
• tracking, at the one or more processors, user eye behavior metrics at each of the number of levels the user has traversed in the decision node tree;
• and
• determining, at the one or more processors, the engagement level of the user with the electronic software program based upon the eye behavior metrics of the user at each of the number of levels the user has traversed in the decision node tree.

A system for determining an engagement level of a user interacting with an electronic software program, comprising:

• a data storage device storing instructions for determining an engagement level of a user interacting with an electronic software program;
• and
• one or more processors configured to execute the instructions to perform a method comprising:
• receiving, at the one or more processors, a decision node tree, each node in the decision node tree corresponding to a user decision point in the electronic software program;
• determining, at the one or more processors, a number of levels in the decision node tree;
• determining, at the one or more processors, a user traversed count comprising a number of levels the user has traversed in the decision node tree;
• tracking, at the one or more processors, user eye behavior metrics at each of the number of levels the user has traversed in the decision node tree;
• and
• determining, at the one or more processors, the engagement level of the user with the electronic software program based upon the eye behavior metrics of the user at each of the number of levels the user has traversed in the decision node tree.

A non-transitory computer readable medium storing instructions that, when executed by a processor, cause the processor to perform a method of optimizing distribution of resources for data elements, the method comprising:

• receiving, at the one or more processors, a decision node tree, each node in the decision node tree corresponding to a user decision point in the electronic software program;
• determining, at the one or more processors, a number of levels in the decision node tree;
• determining, at the one or more processors, a user traversed count comprising a number of levels the user has traversed in the decision node tree;
• tracking, at the one or more processors, user eye behavior metrics at each of the number of levels the user has traversed in the decision node tree;
• and
• determining, at the one or more processors, the engagement level of the user with the electronic software program based upon the eye behavior metrics of the user at each of the number of levels the user has traversed in the decision node tree.