System and method for identifying tailored advertisements based on detected features in a mixed reality environment
AssigneeHYPE AR, Inc.
InventorSpandana Govindgari
Life of this patent
Estimating the term…
Abstract
Embodiments of the present invention provide a system for generating and displaying tailored advertisements in a mixed reality environment. The system is configured for continuously identifying one or more objects in a mixed reality environment, identifying the one or more objects match advertising targets, generating a tailored advertisement, transmitting the tailored advertisement to the user device, causing the user device to display the tailored advertisement, determining that the user is interacting with the tailored advertisement, and capturing one or more metrics associated with the interaction of the user with the tailored advertisement.
Claims20
A system for identifying tailored advertisements based on detected features in a mixed reality environment, the system comprising:
- at least one network communication interface;
- at least one non-transitory storage device;
- and
- at least one processing device coupled to the at least one non-transitory storage device and the at least one network communication interface, wherein the at least one processing device is configured to:
- identify a first object in a mixed reality environment of a user, via one or more object detection networks;
- determine a type of the first object;
- determine a location of the user based on the type of the first object;
- determine a match for the first object in an advertisement database;
- determine that at least two advertisements exist in the advertisement database for the first object;
- select a first advertisement from the at least two advertisements based on one or more factors, wherein the one or more factors comprise at least the location of the user, time of day, age group of the user, patterns associated with activities of the user, and user preferences;
- and
- display the first advertisement in the mixed reality environment of the user.
(canceled)
A computer program product for identifying tailored advertisements based on detected features in a mixed reality environment, the computer program product comprising a non-transitory computer-readable storage medium having computer executable instructions for causing a computer processor to perform the steps of:
- identifying a first object in a mixed reality environment of a user, via one or more object detection networks;
- determining a type of the first object;
- determining a location of the user based on the type of the first object;
- determining a match for the first object in an advertisement database;
- determining that at least two advertisements exist in the advertisement database for the first object;
- selecting a first advertisement from the at least two advertisements based on one or more factors, wherein the one or more factors comprise at least the location of the user, time of day, age group of the user, patterns associated with activities of the user, and user preferences;
- and
- displaying the first advertisement in the mixed reality environment of the user.
(canceled)
A computer implemented method for identifying tailored advertisements based on detected features in a mixed reality environment, wherein the method comprises:
- identifying a first object in a mixed reality environment of a user, via one or more object detection networks;
- determining a type of the first object;
- determining a location of the user based on the type of the first object;
- determining a match for the first object in an advertisement database;
- determining that at least two advertisements exist in the advertisement database for the first object;
- selecting a first advertisement from the at least two advertisements based on one or more factors, wherein the one or more factors comprise at least the location of the user, time of day, age group of the user, patterns associated with activities of the user, and user preferences;
- and
- displaying the first advertisement in the mixed reality environment of the user.
(canceled)
Dependencies are inferred from the claim text.