# US 2022/0044260 A1 · Retail as a service

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- Number: US 2022/0044260 A1
- Document ID: US20220044260A1
- Status: Published application
- Kind: A1
- Application number: 17/403,579
- Filed: 2021-08-16
- Published: 2022-02-10
- Earliest claimed: 2019-05-21
- Assignees: b8ta, Inc.
- Applicants: B8TA, Inc.
- Inventors: Vibhu Norby; William Mintun; Phillip Raub; Anton Vishnyak
- Web page: https://patentgrep.com/patent/US20220044260A1

## CPC

- G06Q 30/0201: Market modelling; Market analysis; Collecting market data
- G06F 3/14: Digital output to display device {; Cooperation and interconnection of the display device with other functional units}
- G06F 16/2379: {Updates performed during online database operations; commit processing}
- G06F 16/25: Integrating or interfacing systems involving database management systems
- G06K 7/10366: {the interrogation device being adapted for miscellaneous applications}
- G06Q 10/087: Inventory or stock management, e.g. order filling, procurement or balancing against orders
- G06Q 10/0877: {by inventory control or reporting using inventory tracking or counting}
- G06Q 20/102: {Bill distribution or payments}
- G06Q 20/20: Point-of-sale [POS] network systems
- G06Q 20/201: {Price look-up processing, e.g. updating}
- G06Q 20/203: {Inventory monitoring}
- G06Q 30/0185: {Product, service or business identity fraud}
- G06Q 30/0202: Market predictions or forecasting for commercial activities
- G06Q 30/0276: {Advertisement creation}
- G06Q 30/0643: {graphically representing goods, e.g. 3D product representation}
- G09G 2370/022: Centralised management of display operation, e.g. in a server instead of locally
- G09G 2380/04: Electronic labels
- H04L 67/10: in which an application is distributed across nodes in the network (software deployment G06F8/60; multiprogramming arrangements G06F9/46)
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N)
- G06K: GRAPHICAL DATA READING (image or video recognition or understanding G06V); PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
- G09G: ARRANGEMENTS OR CIRCUITS FOR CONTROL OF INDICATING DEVICES USING STATIC MEANS TO PRESENT VARIABLE INFORMATION (arrangements for transferring data between digital computers and displays G06F3/14; static indicating arrangements comprising an association of a number of separate sources or light control cells G09F9/00; static indicating arrangements comprising integral associations of a number of light sources H01J, H01K, H10H, H05B33/12; scanning, transmission or reproduction of documents or the like, e.g. facsimile transmission, details thereof H04N1/00)
- H04L: TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION (arrangements common to telegraphic and telephonic communication H04M)

## Abstract

A Retail as a Service (RaaS) platform enabling a customer of the RaaS platform to make a product available for retail utilizing the resources and expertise of the RaaS platform, and to monitor the effectiveness of retail efforts with data analytics provided by the RaaS platform. The RaaS platform enables intelligent updating of RaaS parameters in real time, and may include one or more of trained staff, product demo procedures, product placement, onboarding technology, product display technology, and a variety of retail facility sensors.

## Claims

### Claim 1

A method of providing retail as a service (RaaS) comprising:
making customer data, brand data, facility data, and retailer data accessible via a customer dashboard accessible by a customer and via a retailer dashboard accessible by a retailer;
receiving, from the customer via the customer dashboard, updates to one or more of the customer data and the brand data;
making the updates to the one or more of the customer data and the brand data accessible via the retailer dashboard in real time;
receiving, from the retailer via the retailer dashboard, updates to one or more of the retailer data and the facility data;
making the updates to the one or more of the retailer data and the facility data accessible via the customer dashboard in real time;
tracking inventory, traffic flow, and consumer demographics;
performing analytics in association with the brand based on the tracking of inventory, traffic flow, and consumer demographics;
making brand-specific analytics accessible via the customer dashboard and via the retailer dashboard;
receiving, from the customer via the customer dashboard, in response to the brand-specific analytics, updates to one or more of a product parameter and a product display parameter;
making the update to the one or more of the product parameter and the product display parameter accessible via the retailer dashboard in real time.

### Claim 2 (depends on 1)

The method of claim 1, wherein the retailer data is provided as part of onboarding the customer to an RaaS platform.

### Claim 3 (depends on 1)

The method of claim 1, further comprising sending a notification to one or more of the customer, the retailer, and retailer staff when an update is made via one or more of the customer dashboard and the retailer dashboard.

### Claim 4 (depends on 3)

The method of claim 3, wherein the notification is sent to a mobile device of the one or more of the customer, the retailer, and retailer staff.

### Claim 5 (depends on 1)

The method of claim 1, wherein the brand-specific analytics include similar brands.

### Claim 6 (depends on 1)

The method of claim 1, wherein the update to a product parameter made by the customer via the customer dashboard comprises an update to a product price, the method further comprising updating the product price at a point of sale (POS) in real time.

### Claim 7 (depends on 1)

The method of claim 1, wherein the update to a product display parameter made by the customer via the customer dashboard comprises an update to an advertisement for a product, the method further comprising sending a notification of the update to facility staff in real time.

### Claim 8 (depends on 1)

The method of claim 1, wherein tracking inventory is performed using one or more of radio frequency identification (RFID) tags and pressure-sensitive pads attached to products.

### Claim 9 (depends on 1)

The method of claim 1, wherein tracking traffic flow is performed using one or more ingress/egress sensors.

### Claim 10 (depends on 1)

The method of claim 1, wherein tracking consumer demographics is performed using one or more cameras.

### Claim 11

A retail as a service (RaaS) system comprising:
an RaaS platform interface engine configured to:
make customer data, brand data, facility data, and retailer data accessible via a customer dashboard accessible by a customer and via a retailer dashboard accessible by a retailer;
receive, from the customer via the customer dashboard, updates to one or more of the customer data and the brand data;
make the updates to the one or more of the customer data and the brand data accessible via the retailer dashboard in real time;
receive, from the retailer via the retailer dashboard, updates to one or more of the retailer data and the facility data;
make the updates to the one or more of the retailer data and the facility data accessible via the customer dashboard in real time;
one or more sensors configured to track inventory, traffic flow, and consumer demographics;
the RaaS platform interface engine further configured to:
perform analytics in association with the brand based on the tracking of inventory, traffic flow, and consumer demographics;
make brand-specific analytics accessible via the customer dashboard and via the retailer dashboard;
receive, from the customer via the customer dashboard, in response to the brand-specific analytics, updates to one or more of a product parameter and a product display parameter;
make the update to the one or more of the product parameter and the product display parameter accessible via the retailer dashboard in real time.

### Claim 12 (depends on 11)

The system of claim 11, the RaaS platform interface engine further configured to send a notification to one or more of the customer, the retailer, and retailer staff when an update is made via one or more of the customer dashboard and the retailer dashboard.

### Claim 13 (depends on 12)

The system of claim 12, wherein the notification is sent to a mobile device of the one or more of the customer, the retailer, and retailer staff.

### Claim 14 (depends on 11)

The system of claim 11, wherein the brand-specific analytics include similar brands.

### Claim 15 (depends on 11)

The system of claim 11, wherein the update to a product parameter made by the customer via the customer dashboard comprises an update to a product price, the RaaS platform interface engine further configured to update the product price at a point of sale (POS) in real time.

### Claim 16 (depends on 11)

The system of claim 11, wherein the update to a product display parameter made by the customer via the customer dashboard comprises an update to an advertisement for a product, the RaaS platform interface engine further configured to send a notification of the update to facility staff in real time.

### Claim 17 (depends on 11)

The system of claim 11, wherein tracking inventory is performed using one or more of radio frequency identification (RFID) tags and pressure-sensitive pads attached to products.

### Claim 18 (depends on 11)

The system of claim 11, wherein tracking traffic flow is performed using one or more ingress/egress sensors.

### Claim 19 (depends on 11)

The system of claim 11, wherein tracking consumer demographics is performed using one or more cameras.

### Claim 20

A retail as a service (RaaS) system comprising:
means for making customer data, brand data, facility data, and retailer data accessible via a customer dashboard accessible by a customer and via a retailer dashboard accessible by a retailer;
means for receiving, from the customer via the customer dashboard, updates to one or more of the customer data and the brand data;
means for making the updates to the one or more of the customer data and the brand data accessible via the retailer dashboard in real time;
means for receiving, from the retailer via the retailer dashboard, updates to one or more of the retailer data and the facility data;
means for making the updates to the one or more of the retailer data and the facility data accessible via the customer dashboard in real time;
means for tracking inventory, traffic flow, and consumer demographics;
means for performing analytics in association with the brand based on the tracking of inventory, traffic flow, and consumer demographics;
means for making brand-specific analytics accessible via the customer dashboard and via the retailer dashboard;
means for receiving, from the customer via the customer dashboard, in response to the brand-specific analytics, updates to one or more of a product parameter and a product display parameter;
means for making the update to the one or more of the product parameter and the product display parameter accessible via the retailer dashboard in real time.