# US 2022/0036770 A1 · Determination of parameters for use of an outdoor display unit > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2022/0036770 A1 - Document ID: US20220036770A1 - Status: Published application - Kind: A1 - Application number: 16/941,367 - Filed: 2020-07-28 - Published: 2022-02-03 - Earliest claimed: 2020-07-28 - Assignees: Firefly Systems Inc. - Applicants: Firefly Systems Inc. - Inventors: Vedat Taylan Yildiz; Anastasios Noulas; Yasin Açlkmese; Anil Suren; Kaan Gunay; Onur Kardesler - Web page: https://patentgrep.com/patent/US20220036770A1 ## CPC - G09F 9/30: in which the desired character or characters are formed by combining individual elements (panels comprising a number of electrodes in a single cell controlling light arriving from an independent light source, e.g. electro-optical or magneto-optical cell, G02F1/00) - G01C 21/00: Navigation; Navigational instruments not provided for in groups G01C1/00 - G01C19/00 (measuring distance traversed on the ground by a vehicle G01C22/00; control of position, course, altitude or attitude of vehicles G05D1/00; traffic control systems for road vehicles involving transmission of navigation instructions to the vehicle G08G1/0968) - G01C 21/005: {with correlation of navigation data from several sources, e.g. map or contour matching (G01C21/30 takes precedence)} - G06Q 30/0201: Market modelling; Market analysis; Collecting market data - G09F 21/04: by land vehicles - G01C 21/3679: {Retrieval, searching and output of POI information, e.g. hotels, restaurants, shops, filling stations, parking facilities (G01C21/3611 takes precedence)} - G06F 3/14: Digital output to display device {; Cooperation and interconnection of the display device with other functional units} - G09G 2380/10: Automotive applications - G09F: DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS - G01C: MEASURING DISTANCES, LEVELS OR BEARINGS; SURVEYING; NAVIGATION; GYROSCOPIC INSTRUMENTS; PHOTOGRAMMETRY OR VIDEOGRAMMETRY (measuring liquid level G01F; radio navigation, determining distance or velocity by use of propagation effects, e.g. Doppler effects, propagation time, of radio waves, analogous arrangements using other waves G01S) - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR - G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N) - G09G: ARRANGEMENTS OR CIRCUITS FOR CONTROL OF INDICATING DEVICES USING STATIC MEANS TO PRESENT VARIABLE INFORMATION (arrangements for transferring data between digital computers and displays G06F3/14; static indicating arrangements comprising an association of a number of separate sources or light control cells G09F9/00; static indicating arrangements comprising integral associations of a number of light sources H01J, H01K, H10H, H05B33/12; scanning, transmission or reproduction of documents or the like, e.g. facsimile transmission, details thereof H04N1/00) ## Abstract The present disclosure generally relates to determining parameters of use for an outdoor display unit, such as a mobile display unit, including for example a geographic area for use, a time/day of use, and/or information to be displayed by the outdoor display unit. Parameters of use may be determined based on use characteristics, including results, associated with information displayed by an outdoor display unit in a first geographic area having characteristics determined to be similar to those of a second geographic area. For example, the geographic areas may share one or more similar spatio-temporal aspects with one another. Based on these spatio-temporal aspects, a day/time when characteristics of the second geographic area are similar to those of the first geographic area may be identified. Information displayed at the second area may be determined based on the use characteristics, and the determined information may be displayed at the identified day/time. ## Claims ### Claim 1 A method, comprising: identifying use characteristics of at least one mobile display unit displaying information in a first geographic area, wherein the first geographic area has a first set of characteristics associated therewith; identifying at least a second geographic area to display information on a mobile display unit in response to determining a second set of characteristics associated with the second geographic area has at least a predetermined degree of similarity with the first set of characteristics associated with the first geographic area; determining, based on the identified use characteristics of the mobile display unit in the first geographic area, information to be displayed by a mobile display unit in the second geographic area; and in response to determining the second geographic area and determining the information to be displayed by a mobile display unit in the second geographic area, displaying the determined information on a mobile display unit in the second geographic area. ### Claim 2 (canceled) ### Claim 3 (depends on 1) The method of claim 1, wherein the mobile display unit in the second geographic area is mounted to a vehicle. ### Claim 4 (depends on 1) The method of claim 1, wherein the determined information is the same as or substantially similar to the information displayed by the at least one mobile display unit in the first geographic area. ### Claim 5 (depends on 1) The method of claim 1, wherein the determined information is different from the information displayed by the at least one mobile display unit in the first geographic area. ### Claim 6 (depends on 1) The method of claim 1, wherein the identified use characteristics of the mobile display unit in the first geographic area include a determination that a number of individuals exposed to the at least one mobile display unit in the first geographic area take one or more predetermined actions in response to the information displayed by the mobile display unit in the first geographic area. ### Claim 7 (canceled) ### Claim 8 (depends on 1) The method of claim 1, wherein each of the first set of characteristics associated with the first geographic area and the second set of characteristics associated with the second geographic area includes one or more of demographic data, socio-economic data, data associated with time of day, data associated with a day of the week, and weather related information. ### Claim 9 (depends on 1) The method of claim 1, further comprising identifying at least a portion of the first set of characteristics associated with the first geographic area with the at least one mobile display unit in the first geographic area. ### Claim 10 (depends on 9) The method of claim 9, further comprising identifying at least a portion of the second set of characteristics associated with the second geographic area with the mobile display unit in the second geographic area. ### Claim 11 A system comprising: one or more processors; and one or more non-transitory computer-readable media containing instructions which, in response to being executed by the one or more processors, cause the system to perform operations comprising: identifying use characteristics of at least one mobile display unit displaying information in a first geographic area, wherein the first geographic area has a first set of characteristics associated therewith; identifying at least a second geographic area to display information on a mobile display unit in response to determining a second set of characteristics associated with the second geographic area has at least a predetermined degree of similarity with the first set of characteristics associated with the first geographic area determining, based on the identified use characteristics of the mobile display unit in the first geographic area, information to be displayed by a mobile display unit in the second geographic area; and in response to determining the second geographic area and determining the information to be displayed by a mobile display unit in the second geographic area, displaying the determined information on a mobile display unit in the second geographic area. ### Claim 12 (canceled) ### Claim 13 (depends on 11) The system of claim 11, wherein the determined information is the same as or substantially similar to the information displayed by the at least one mobile display unit in the first geographic area. ### Claim 14 (depends on 11) The system of claim 11, wherein the operations further comprise: identifying at least a portion of the first set of characteristics associated with the first geographic area with the at least one mobile display unit in the first geographic area; and identifying at least a portion of the second set of characteristics associated with the second geographic area with the mobile display unit in the second geographic area. ### Claim 15 (depends on 11) The system of claim 11, wherein the identified use characteristics of the mobile display unit in the first geographic area include a determination of effectiveness of the information displayed by the at least one mobile display unit in the first geographic area for achieving a desired response from a number of individuals exposed to the at least one mobile display unit in the first geographic area. ### Claim 16 (depends on 11) The system of claim 11, wherein at least one of the characteristics of the second set of characteristics associated with the second geographic area has at least a predetermined degree of similarity with at least one similar characteristic of the first set of characteristics associated with the first geographic area. ### Claim 17 One or more non-transitory computer-readable media containing instructions which, in response to being executed by one or more processors, cause a system to perform operations comprising: identifying use characteristics of at least one mobile display unit displaying information in a first geographic area, wherein the first geographic area has a first set of characteristics associated therewith; identifying at least a second geographic area to display information on a mobile display unit in response to determining a second set of characteristics associated with the second geographic area has at least a predetermined degree of similarity with the first set of characteristics associated with the first geographic area; determining, based on the identified use characteristics of the mobile display unit in the first geographic area, information to be displayed by a mobile display unit in the second geographic area; and in response to determining the second geographic area and determining the information to be displayed by a mobile display unit in the second geographic area, displaying the determined information on a mobile display unit in the second geographic area. ### Claim 18 (depends on 17) The computer-readable media of claim 17, wherein the operations further comprise providing the determined information to the mobile display unit in the second geographic area. ### Claim 19 (depends on 17) The computer-readable media of claim 17, wherein the operations further comprise providing the determined information to a content provider associated with the mobile display unit in the second geographic area. ### Claim 20 (depends on 17) The computer-readable media of claim 17, wherein the operations further comprise identifying at least a portion of the first set of characteristics associated with the first geographic area and at least a portion of the second set of characteristics associated with the second geographic area. ### Claim 21 (depends on 1) The method of claim 1, wherein the comparison includes providing a similarity score between the first geographic area and the second geographic area. ### Claim 22 (depends on 21) The method of claim 21, wherein the similarity score exceeds a predetermined threshold. ### Claim 23 (depends on 1) The method of claim 1, wherein the first set of characteristics associated with the first geographic area and the second set of characteristics associated with the second geographic area include one or more spatio-temporal characteristics. ### Claim 24 (depends on 23) The method of claim 23, further comprising determining an estimated time when spatio-temporal characteristics associated with the second geographic area are similar to spatio-temporal characteristics associated with the first geographic area, and displaying the determined information on a mobile display unit in the second geographic area at the estimated time.