# US 2022/0036401 A1 · Tracking online conversions attributable to offline events > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2022/0036401 A1 - Document ID: US20220036401A1 - Status: Published application - Kind: A1 - Application number: 17/451,490 - Filed: 2021-10-20 - Published: 2022-02-03 - Earliest claimed: 2013-03-14 - Assignees: Verizon Media Inc. - Applicants: Verizon Media Inc. - Inventors: Armen Avedissian; Nathan Janos - Web page: https://patentgrep.com/patent/US20220036401A1 ## CPC - G06Q 30/0246: {Traffic} - G06Q 30/02: Marketing; Price estimation or determination; Fundraising - G06Q 30/0269: {based on user profile or attribute} - G06Q 30/0277: {Online advertisement} - G06T 1/0021: {Image watermarking} - G06T 1/0064: {Geometric transfor invariant watermarking, e.g. affine transform invariant} - H04L 67/00: Network arrangements or protocols for supporting network services or applications (user-to-user messaging H04L51/00; network arrangements, protocols or services for supporting real-time applications in data packet communications networks H04L65/00) - H04N 21/41415: {involving a public display, viewable by several users in a public space outside their home, e.g. movie theatre, information kiosk} - H04L 67/535: {Tracking the activity of the user (network monitoring arrangements H04L43/00; recording of computer activity G06F11/34)} - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR - G06T: IMAGE DATA PROCESSING OR GENERATION, IN GENERAL - H04L: TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION (arrangements common to telegraphic and telephonic communication H04M) - H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION ## Abstract Systems and methods are provided for determining a quantity of network location visitors that are likely generated or encouraged by specific offline events. A corresponding number of leads may then be attributed to and associated with those specific events. Ongoing conversion activity of those visitors may be tracked and associated with the offline events. Conversions of those visitors may be attributed entirely or partially to one or more specific offline events. The effectiveness of each offline may then be evaluated based on aggregate lead and conversion information. ## Claims ### Claim at position 1 -46. (canceled) ### Claim 47 A method of attributing leads to offline events, the method comprising: determining a baseline quantity of leads received via a channel during a baseline time period, the channel comprising a method for accessing a network location; normalizing the baseline quantity to correspond to a twenty-four hour period; measuring a quantity of leads received via the channel during a measuring time period; determining a channel lift quantity by subtracting the baseline quantity of leads from the measured quantity of leads; determining a quantity of leads received via the channel to associate with at least one promotional element for the channel, based on the determined channel lift quantity; selecting individual leads, of the measured quantity of leads, based on the determined quantity of leads; associating each of the selected individual leads with one of a plurality of offline events; and repeating the steps of selecting individual leads and associating each of the selected individual leads with one of a plurality of offline events, until a quantity of individual leads that have been associated with one of a plurality of offline events equals the channel lift quantity. ### Claim 48 (depends on 47) The method of claim 47, further comprising normalizing the baseline quantity of leads to a 24 hour period. ### Claim 49 (depends on 47) The method of claim 47, wherein the step of selecting individual leads, based on the measured quantity of leads, comprises randomly selecting individual leads. ### Claim 50 (depends on 47) The method of claim 47, wherein the step of selecting individual leads, based on the measured quantity of leads, comprises selecting individual leads based on at least one demographic datum associated with the leads. ### Claim 51 (depends on 47) The method of claim 47, wherein the offline events are television and/or radio airings. ### Claim 52 (depends on 47) The method of claim 47, wherein the step of associating each of the selected individual leads with one of a plurality of offline events comprises associating each of the selected individual leads based on when each of the plurality of offline events occurred. ### Claim 53 (depends on 47) The method of claim 47, wherein the step of associating each of the selected individual leads with one of a plurality of offline events comprises associating each of the individual leads based on location information related to each of the plurality of offline events. ### Claim 54 (depends on 53) The method of claim 53, wherein the location information includes geographic information, demographic information, and/or time zone information. ### Claim 55 A system for attributing leads to offline events, the system comprising: at least one data storage device storing instructions for attributing leads to offline events; at least one processor that, upon executing the instructions for attributing leads to offline events, executes a method comprising: determining a baseline quantity of leads received via a channel during a baseline time period, the channel comprising a method for accessing a network location; normalizing the baseline quantity to correspond to a twenty-four hour period; measuring a quantity of leads received via the channel during a measuring time period; determining a channel lift quantity by subtracting the baseline quantity of leads from the measured quantity of leads; determining a quantity of leads received via the channel to associate with at least one promotional element for the channel, based on the determined channel lift quantity; selecting individual leads, of the measured quantity of leads, based on the determined quantity of leads; associating each of the selected individual leads with one of a plurality of offline events; and repeating the steps of selecting individual leads and associating each of the selected individual leads with one of a plurality of offline events, until a quantity of individual leads that have been associated with one of a plurality of offline events equals the channel lift quantity. ### Claim 56 (depends on 55) The system of claim 55, further comprising normalizing the baseline number of leads to a 24 hour period. ### Claim 57 (depends on 55) The system of claim 55, wherein the step of selecting individual leads, based on the measured quantity of leads, comprises randomly selecting individual leads. ### Claim 58 (depends on 55) The system of claim 55, wherein the step of individual leads, based on the measured quantity of leads, comprises selecting individual leads based on at least one demographic datum associated with the leads. ### Claim 59 (depends on 55) The system of claim 55, wherein the offline events are television and/or radio airings. ### Claim 60 (depends on 55) The system of claim 55, wherein the step of associating each of the selected individual leads with one of a plurality of offline events comprises associating each of the selected individual leads based on when each of the plurality of offline events occurred. ### Claim 61 (depends on 55) The system of claim 55, wherein the step of associating each of the selected individual leads with one of a plurality of offline events comprises associating each of the individual leads based on location information related to each of the plurality of offline events. ### Claim 62 (depends on 61) The system of claim 61, wherein the location information includes geographic information, demographic information, and/or time zone information. ### Claim 63 A non-transitory computer-readable medium storing instructions that execute a method comprising: determining a baseline quantity of leads received via a channel during a baseline time period, the channel comprising a method for accessing a network location; normalizing the baseline quantity to correspond to a twenty-four hour period; measuring a quantity of leads received via the channel during a measuring time period; determining a channel lift quantity by subtracting the baseline quantity of leads from the measured quantity of leads; determining a quantity of leads received via the channel to associate with at least one promotional element for the channel, based on the determined channel lift quantity; selecting individual leads, of the measured quantity of leads, based on the determined quantity of leads; associating each of the selected individual leads with one of a plurality of offline events; and repeating the steps of selecting individual leads and associating each of the selected individual leads with one of a plurality of offline events, until a quantity of individual leads that have been associated with one of a plurality of offline events equals the channel lift quantity. ### Claim 64 (depends on 63) The non-transitory computer-readable medium of claim 63, further comprising normalizing the baseline quantity of leads to a 24 hour period. ### Claim 65 (depends on 63) The non-transitory computer-readable medium of claim 63, wherein the step of selecting individual leads, based on the measured quantity of leads, comprises randomly selecting individual leads. ### Claim 66 (depends on 63) The non-transitory computer-readable medium of claim 63, wherein the step of selecting individual leads, based on the measured quantity of leads, comprises selecting individual leads based on at least one demographic datum associated with the leads.