Sales support system

A sales support system for supporting the sale of vehicles and/or vehicle accessories, the sales support system comprising:

• a. a computer-aided control system that is designed and equipped to receive customer-related customer information, and to determine and transmit customer-specific product information therefrom, wherein the customer-specific product information is customized based on said customer-related customer information, and
• b. a showroom that includes at least one detection device and at least one output device, wherein
• c. the at least one detection device acquires at least one item of customer information about a customer who enters the showroom or is in the showroom, automatically and without any action on the part of the customer, and transmits said at least one item of customer information to the computer-aided control system, and wherein
• d. the computer-aided control system determines at least one item of customer-specific product information from the acquired at least one item of customer information, wherein the at least one item of customer-specific product information is customized based on said at least one item of customer information, and transmits said at least one item of customer-specific product information to the at least one output device, and wherein
• e. the at least one output device receives the at least one item of customer-specific product information from the computer-aided control system and outputs said at least one item of customer-specific product information for perception by said customer.