Systems and methods for customized electronic communications

A system for displaying electronic content to a user based on electronic communication data, comprising:

• at least one storage medium comprising electronic content associated with one or more general topics of interest and one or more specific topics of interest;
• and
• at least one processor in communication with the storage medium and configured to execute a series of operations, the operations comprising:
• receiving, by a server processor, first communication data from a first user device of a first user, the first communication data generated by the first user device of the first user engaged in electronic communication with a second user device of the second user;
• parsing, by the server processor, the first communication data for one or more words;
• determining, by the server processor, one or more keywords from the one or more parsed words based on one of a function of a parsed-word uniqueness and a frequency of parsed-word use in stored communication data;
• determining whether a content of the first communication data includes a general topic of interest;
• based on the determined one or more keywords, determining a first selection of electronic content from a database associated with a general topic of interest;
• determining a score for the first selection of electronic content based on one or more of the first communication data, the first identity profile of the first user, and the second identity profile of the second user;
• and
• based on the determined score of the first selection of electronic content, sending instructions to one of the first user device and the second user device for displaying the first selection of electronic content to at least one of the first user and the second user.

A computer-implemented method for displaying electronic content to a user based on electronic communication data, the method comprising the following operations performed by at least one processor:

• receiving, by a server processor, first communication data from a first user device of a first user, the first communication data generated by the first user device of the first user engaged in electronic communication with a second user device of the second user;
• parsing, by the server processor, the first communication data for one or more words;
• determining, by the server processor, one or more keywords from the one or more parsed words based on one of a function of a parsed-word uniqueness and a frequency of parsed-word use in stored communication data;
• determining whether a content of the first communication data includes a general topic of interest;
• based on the determined one or more keywords, determining a first selection of electronic content from a database associated with a general topic of interest;
• determining a score for the first selection of electronic content based on one or more of the first communication data, the first identity profile of the first user, and the second identity profile of the second user;
• and
• based on the determined score of the first selection of electronic content, sending instructions to one of the first user device and the second user device for displaying the first selection of electronic content to at least one of the first user and the second user.