Systems and methods for detecting, analyzing, and evaluating interaction paths

A method comprising:

• creating a first interaction path record comprising a plurality of user interaction records, wherein the plurality of user interaction records comprise data received from a plurality of users interacting with a content delivery platform across a plurality of devices;
• identifying, based on data parameters corresponding to the first interaction path record, a second interaction path record;
• calculating, based on a first timestamp corresponding to a portion of the first interaction path and a second timestamp corresponding to a portion of the second interaction path, an optimal time threshold;
• generating, based on the optimal time threshold, a candidate interaction path;
• and
• generating, for display, a user interface to display details of the candidate interaction path, wherein the details comprise summary statistics corresponding to the candidate interaction path.

A system comprising:

• memory;
• and
• control circuitry configured to:
• create a first interaction path record comprising a plurality of user interaction records, wherein the plurality of user interaction records comprise data received from a plurality of users interacting with a content delivery platform across a plurality of devices;
• identify, based on data parameters corresponding to the first interaction path record, a second interaction path record;
• calculate, based on a first timestamp corresponding to a portion of the first interaction path and a second timestamp corresponding to a portion of the second interaction path, an optimal time threshold;
• generate, based on the optimal time threshold, a candidate interaction path;
• and
• generate, for display, a user interface to display details of the candidate interaction path, wherein the details comprise summary statistics corresponding to the candidate interaction path.

The system of claim 66, wherein the control circuitry is further configured to:

• determine an average path length of a plurality of interaction paths, wherein a path length is determined as the number of interactions in an interaction path record;
• determine a number of unique paths in the plurality of interaction paths, wherein a unique path is comprised of a unique ordered list of interactions as compared to others of the unique paths;
• and
• generate, for display, a summary of the plurality of interaction path records comprising the average path length and the number of unique paths.