Method For Producing A Washing Agent With Improved Optical And Rheological Properties

A method for producing an opacified liquid, surfactant-containing washing agent containing

• i) 20 to 80 wt. % surfactant;
• ii) 4 to 12 wt. % fatty acid;
• iii) 0.3 to 8 wt. % of salt of a divalent cation;
• iv) 8 to 35 wt. % solvent;
• said method comprising the steps of:
• a) providing a first flowable washing agent preparation containing a surfactant, fatty acid and solvent and having a turbidity below 60 NTU;
• b) introducing the salt of a divalent cation into the washing agent preparation containing a surfactant, fatty acid and solvent so as to form a cloudy salt-containing composition having a turbidity above 60 NTU, wherein step b) does not include introducing an enzyme;
• and
• c) mixing the salt-containing composition.