System and methods for providing personalized workout and diet plans

An electronic method of devising a diet plan and a fitness plan for a user over an electronic communication network, comprising the steps of:

• a) an electronic device receiving baseline measurement data relating to the user before a period of training and diet activity;
• b) the electronic device receiving fitness goals data relating to the user, the fitness goal associated with the baseline measurement data;
• c) assembling a training plan for the user based on at least one the baseline measurement data and the fitness goals data, the training plan selected from at least one modular training plan element retrieved by the electronic device from a central database, each at least one modular training plan element associated with at least one of the baseline measurement data and the fitness goals data;
• d) assembling a diet plan for the user based on at least one of the baseline measurement data and the user's fitness goals data, the diet plan selected from at least one modular diet plan element retrieved by the electronic device from a central database, each at least one modular diet plan element associated with at least one of the baseline measurement data and the fitness goals data;
• e) the electronic device receiving behavioural data describing at least one of the user's diet behaviour and the user's training behaviour during the period of training and diet activity;
• f) the electronic device receiving current measurement data relating to the user after the end of the period of training and diet activity;
• g) determining the difference between the current measurement data and the baseline measurement data to generate a measurement data difference;
• and
• h) comparing the measurement data difference to the fitness goal.