Rich media environment

Abstract

The present invention provides a Rich Media Environment configurable to provide the user with a seamless way of conducting transactions from within a window of the rich media environment itself. All intermediate steps relating to the required transaction are carried out by calling up relevant modules/applications from within the application libraries from within an e-commerce platform. In preferred embodiments, the rich media environment is configured to be served a rich media file from a file location such as a server or other content delivery network (CDN). The rich media environment is further configured be initialized based on the content of the rich media file and configured to display predefined overlays to the user based on the content of the rich media file. The content owner can upload the rich media files to a server or other CDN via a dashboard/user interface. The parameters can be added to the rich media file using a plurality of fields to enable the desired functionality to be achieved.

Dependencies are inferred from the claim text.