Securely facilitating extended use of an exchange item

A computer readable memory comprises:

• a first memory element that stores operational instructions that, when executed by a marketplace server of an exchange item network marketplace, causes the marketplace server to:
• store an agreement between a first issuing server and a second issuing server regarding first exchange items to have an extended use corresponding to a second type of use, wherein the first issuing server issues the first exchange items that are restricted to a first type of use, and wherein the second issuing server issues second exchange items that are restricted to the second type of use;
• establish control of an exchange item of the first exchange items in accordance with a trust approach, wherein the trust approach includes the marketplace server utilizing a private key of a marketplace private/public key pair to generate a digital signature over a public key of the marketplace private/public key pair and exchange item information regarding the exchange item to produce a portion of a transactions blockchain;
• transfer control of the exchange item to a user computing device of the exchange item network marketplace, wherein the transferring control includes the marketplace server signing a second portion of the transactions blockchain with the private key of the marketplace private/public key pair, and wherein the second portion includes a public key of a user computing device private/public key pair associated with the user computing device and an exchange item rule regarding the agreement;
• a second memory element that stores operational instructions that, when executed by the marketplace server, causes the marketplace server to:
• receive a request for use of the exchange item from a merchant server of the exchange item marketplace network regarding a transaction by the user computing device;
• and
• process the request for use of the exchange item between the user computing device and the merchant server in accordance with the exchange item rule.