Systems and methods for managing and controlling electronic messaging campaigns

A method for managing messaging campaigns, the method comprising:

• receiving, from a sender account, a set of parameters for a proposed messaging campaign, the set of parameters including a set of intended recipients;
• determining, based on a trust indicator associated with the proposed messaging campaign, that the proposed messaging campaign should be blocked;
• select at least one recipient from the set of intended recipients, the at least one recipient being selected based on the at least one recipient having a positive relationship associated with the sender account;
• transmitting at least one tracked message to the at least one selected recipient from the set of intended recipients, the at least one tracked message being at least a subset of messages for the proposed messaging campaign;
• determining a rejection metric associated with the at least one tracked message, wherein determining the rejection metric includes tracking any received messages indicating a rejection response to the at least one tracked message;
• and
• comparing the rejection metric to a selected rejection threshold to determine whether the rejection metric is lower than the selected rejection threshold wherein the selected rejection threshold is a strict rejection threshold that is lower than a standard rejection threshold, and wherein the strict rejection threshold is selected instead of the standard rejection threshold based on the positive relationship between the at least one recipient and the sender account;
• wherein the proposed messaging campaign is transmitted to others of the intended recipients responsive to the rejection metric being lower than the strict rejection threshold.

A computer-readable medium having computer-executable instructions stored thereon, wherein the instructions, when executed by a processing device of a system, cause the system to:

• receive, from a sender account, a set of parameters for a proposed messaging campaign, the set of parameters including a set of intended recipients;
• determine, based on a trust indicator associated with the proposed messaging campaign, that the proposed messaging campaign should be blocked;
• select at least one recipient from the set of intended recipients, the at least one recipient being selected based on the at least one recipient having a positive relationship associated with the sender account;
• transmit at least one tracked message to at least one selected recipient from the set of intended recipients, the at least one tracked message being at least a subset of messages for the proposed messaging campaign;
• determine a rejection metric associated with the at least one tracked message, wherein determining the rejection metric includes tracking any received messages indicating a rejection response to the at least one tracked message;
• and
• compare the rejection metric to a selected rejection threshold to determine whether the rejection metric is lower than the selected rejection threshold, wherein the selected rejection threshold is a strict rejection threshold that is lower than a standard rejection threshold, and wherein the strict rejection threshold is selected instead of the standard rejection threshold based on the positive relationship between the at least one recipient and the sender account;
• wherein the proposed messaging campaign will be transmitted to others of the intended recipients responsive to the rejection metric being lower than the strict rejection threshold.