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US 2022/0020052 A1Published application
Replacement Advertising Selection Using Viewer Switching Behavior and Pay Points
AssigneeRoku, Inc.
InventorMatthew Grover
Life of this patent
Estimating the term…
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AssigneeRoku, Inc.
InventorMatthew Grover
Estimating the term…
In one aspect, an example method includes (i) obtaining historical content consumption data for a content-presentation device; (ii) determining, using the historical content consumption data, a first probability of the content-presentation device viewing at least a first amount of a first advertisement segment and a second probability of the content-presentation device viewing at least a second amount of a second advertisement segment; (iii) determining a first estimated value of serving the first advertisement segment based on the first probability and a first cost of the first advertisement segment; (iv) determining a second estimated value of serving the second advertisement segment based on the second probability and a second cost associated with the second advertisement segment; (v) selecting the first advertisement segment based on the first estimated value being greater than the second estimated value; and (vi) causing the first advertisement segment to be transmitted to the content-presentation device.
A method comprising:
A non-transitory computer-readable medium having stored thereon program instructions that upon execution by a processor, cause performance of a set of acts comprising:
A computing system configured for performing a set of acts comprising:
Dependencies are inferred from the claim text.