System for marketing campaign specification and secure digital coupon redemption

A method comprising:

• receiving category input and at least one restriction from a third-party system or third-party apparatus, the category input defining (1) a particular category of user profiles to which to direct an electronic message, and (2a) one or more characteristics and (2b) associated criteria of each of the one or more characteristics required for classification to the particular category of user profiles, the at least one restriction comprising a maximum number of user profiles in the particular category of user profiles;
• receiving a Global Positioning System (GPS) device location from at least one mobile communication device;
• identifying a user profile associated with the at least one mobile communications device, the user profile comprising user trait data;
• determining that the GPS device location of the at least one mobile communication device meets a pre-defined condition;
• determining that the user profile associated with the at least one mobile communication device is classified to the particular category of user profiles, wherein the determination comprises determining, via at least one or more classification techniques including bayesian decision theory, vector quantizers, and neural network algorithms, that each of the one or more characteristics accessed from the user trait data of the user profile associated with the at least one mobile communication device meets the associated criteria defined by the category input as required for classification to the particular category of user profiles;
• and
• upon determination that the user profile associated with the at least one mobile communication device is classified to the particular category of user profiles, causing transmission of the electronic message.

A computer program product comprising at least one non-transitory computer-readable storage medium having computer-executable program code portions stored therein, the computer-executable program code portions comprising program code instructions configured to:

• receive category input and at least one restriction from a third-party system or third-party apparatus, the category input defining (1) a particular category of user profiles to which to direct an electronic message, and (2a) one or more characteristics and (2b) associated criteria of each of the one or more characteristics required for classification to the particular category of user profiles, the at least one restriction comprising a maximum number of user profiles in the particular category of user profiles;
• receive a Global Positioning System (GPS) device location from at least one mobile communication device;
• identify a user profile associated with the at least one mobile communications device, the user profile comprising user trait data;
• determine that the GPS device location of the at least one mobile communication device meets a pre-defined condition;
• determine that the user profile associated with the at least one mobile communication device is classified to the particular category of user profiles, wherein the determination comprises determining, via at least one or more classification techniques including bayesian decision theory, vector quantizers, and neural network algorithms, that each of the one or more characteristics accessed from the user trait data of the user profile associated with the at least one mobile communication device meets the associated criteria defined by the category input as required for classification to the particular category of user profiles;
• and
• upon determination that the user profile associated with the at least one mobile communication device is classified to the particular category of user profiles, cause transmission of the electronic message.

An apparatus comprising at least one processor and at least one memory including computer program code, the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to:

• receive category input and at least one restriction from a third-party system or third-party apparatus, the category input defining (1) a particular category of user profiles to which to direct an electronic message, and (2a) one or more characteristics and (2b) associated criteria of each of the one or more characteristics required for classification to the particular category of user profiles, the at least one restriction comprising a maximum number of user profiles in the particular category of user profiles;
• receive a Global Positioning System (GPS) device location from at least one mobile communication device;
• identify a user profile associated with the at least one mobile communications device, the user profile comprising user trait data;
• determine that the GPS device location of the at least one mobile communication device meets a pre-defined condition;
• determine that the user profile associated with the at least one mobile communication device is classified to the particular category of user profiles, wherein the determination comprises determining, via at least one or more classification techniques including bayesian decision theory, vector quantizers, and neural network algorithms, that each of the one or more characteristics accessed from the user trait data of the user profile associated with the at least one mobile communication device meets the associated criteria defined by the category input as required for classification to the particular category of user profiles;
• and
• upon determination that the user profile associated with the at least one mobile communication device is classified to the particular category of user profiles, cause transmission of the electronic message.