System and method for generating a customized user interface comprising movable modules by prioritizing personas of a user

A method, comprising receive, via an input on a device, a request to interact with an application on the device;

• retrieve, from a configuration module, a customizable user interface layout associated with user associated with the device, wherein retrieving the customized user interface layout comprises:
• determine a user segment corresponding to the user associated with the device based in part on historical interactions with the device;
• determine a rule associated with a presentation of the customizable user interface layout based on the user segment and an account associated with the use;
• determine based on the rule, the presentation of the interaction and activity tiles for the account through the application;
• and
• present, in response to the request to interact, a selection of an activity tiles on the customized user interface layout.

A non-transitory machine-readable medium having stored thereon machine-readable instructions executable to cause a machine to perform operations comprising:

• receiving, via a selection on a device, a request to interact with a mobile application;
• retrieving, from a configuration module, a customized user interface layout associated with a user of the device;
• displaying, the customized user interface on a display of the device;
• and
• presenting, in response to a selection of a tile on the customized user interface, a secondary user interface.